When Cheryl and I set out to make our products, we didn't really set out to make a faster hair growth series. It happened rather organically. We simply set out to make the best shampoo, best conditioner and best styling gel as possible from foods. Even though it seemed that everything had already been invented, we kept seeing that all products were very similar, and they fell into a few categories. Salon category (mostly synthetic), drugstore/specialty supply category (synthetic), and then the natural category. We invented the whole silicone-free idea, and we do not to this day consider silicone as "natural," as is being told. Of course, the salon category works for the most part, so we had to find a way to compete. We did. The natural category was a good idea, but as most find out, you might feel like you're doing the right thing, but it almost always leaves the hair not looking excellent as in the synthetic salon category. What's a girl to do, right!?
That's where we started scouring the world for ingredients that were natural, but also were able to compete in their ability to make the hair look fantastic! We did it, starting with our base proprietary complex in SpotLite Shine Serum. From there, we just kept going. Before a few months had passed, people were commenting on how fast their hair was growing and that they had new "crops" of hair in their hairline and all through the scalp!
That was the beginning of the GrowOUT Shampoo & Strengthener invention!!
By the way, when I mentioned this to a major buyer for a world-wide chain, he told me "There is just no market for what your talking about."
Good thing I didn't listen to him, huh?
P.S. We know you are busy. So, here are two things you can do to encourage your hair growth without having to make your own products. 1. Eliminate products that contain SLS or cyclopentisiloxane. 2. Eliminate soy from your diet.