We are so happy to grow (hair) with you!
While you are growing hair, we’ve been growing, too! 
Every day we get more interest, information and opportunity, and are having a time keeping you updated with what’s been going on.  Some things we can’t tell you, like patent-pending ingredients proven to encourage hair growth, like A-listers who use Belegenza and cannot (due to their contracts) discuss that they really use our products, We can say that we are now in over 8 shows’ hair departments as the product of choice and we’ve really lost count of how many actors and actresses/celebrities are actually customers now!  We’re proud because they are exposed to the finest products money can buy, and they are choosing Belegenza, left and right!  Why? and what’s in it for YOU?

You don’t have to be envious of the stars for their luxurious hair.  We all know that no one really wakes up in real life with their hair looking camera perfect.  There are so many people behind the scenes making the celebs look great.  The real deal is that Belegenza is what THEY use to keep their actors and actresses looking their best!  We can say Universal Studios, Parenthood, Parks and Recreation, Married, Love is Relative, Dallas, Sleepy Hollow, Pirates of the Caribbean.  These stylists keep Belegenza in their trailers, bags, and on their actors, making a distinct difference in shine, growth, and ease during challenging situations (humidity, for one).

Star Ingredient SpotLite
 Apple extract, growth factor evidence.
From the first month of business, people were commenting on their hair growth results.  We had only 7 products back then and ​GrowOut wasn’t even a thought, yet.  Our quest for perfect food ingredients that could make a difference at the scalp to grow perfect hair was our main concern.  If you grew perfect hair, we figured there would be less needed to depend on synthetic conditioners and gels to make up for an inherently weak hair strand.

Though each ingredient has been strategically chosen, Pyrus Malus, more commonly known as APPLE, is one worth pointing out! ‘ An apple a day keeps the doctor away,’ they say, also means to us that its extract can do the follicle good to keep the conditioners away.   In other words, when hair is fed properly, protected and treated properly, it is a most amazingly resilient (and luxurious) fabric.

According to David L. Kern, a researcher and publisher of New Health & Longevity, a newsletter devoted to the latest advances in medical nutritional science,  in his September 20, 2012 Syndicated Article, Natural Hair Loss Remedy Discovered in Apples, states:

“In Japanese clinical trials, a safe, natural polyphenol compound from apples was proven to promote new  hair growth in men with male pattern baldness.

In the first double-blind clinical study, 29 balding men were treated with the apple procyanidin solution. After 6 months, researchers reported that both vellus and terminal hair growth were “significantly greater” than placebo control group subjects.

(Vellus hairs are short hairs, only a centimeter or two long. The follicles that produce them never produce any other kind of hairs. Terminal hairs are the long hairs that grow on the head.

The next study involved 21 men in various stages of hereditary hair loss. After 12 months of topical treatment, researchers reported that “71% of subjects showed an increased number of hairs.” They also noted “a clear trend towards increased number of non-vellus hairs.”

A “Potential Cure” for Male Pattern Baldness

After 12 months of study, the scientists concluded that “procyanidin therapy shows promise as a potential cure for male pattern baldness.”

In a third study of 29 balding men, this time for 4 months, 78.9% showed an increased mean value of hair diameter. Increased ratio of thicker hairs was “significantly higher” than placebo controls and the increase in the number of total hairs was “significantly greater.”

200% Better Than Minoxidil

Apple Extract: Hair Growth Evidenc
Apple Extract: Hair Growth Evidenc

Seven different published studies now confirm the profound hair-growth promoting effects of apple procyanidins. In tests on human hair cells, apple chemicals proved twice as effective as minoxidil to promote hair growth. The apple extracts were also clearly superior to less potent grape and grape seed extracts.

Procyanidins Activate Hair Follicle Growth

Many people taking apple procyanidins in pill form notice faster hair growth, stronger fingernails, and softer, smoother skin.

In every study, apple procyanidins have proven completely safe for humans and animals. There is no toxicity, no irritation, and no side effects. This natural hair loss remedy may be nature’s best option for millions of people who suffer from thinning hair, falling hair, and male pattern baldness.”

We loved the apple from way back when it was cool to use apple pectins for smoothing qualities on the  hair. Our intuition was ahead of its ‘proof of growing hair,’ and for that we are proud.  Apple is just one of our fascinating 24 star ingredients, and that’s just in our IlLustrious Shampoo & Cleanser!

Whether you are thinning, in bad condition or simply deserving of the best head of hair possible, we offer an over-performing shampoo and cleanser that will be worth your investment.  We’ll take care of your hair (and boost your confidence), so that you can get on with what’s important in your life!  So, maybe we have stumbled upon a new saying…

“An apple a day keeps you moving YOUR way!”

~Alan G Eschenburg, Belegenza