Belegenza

Must have’s in Beauty Bag: New Hair Trends June issue with Rihanna

We LOVE this issue! We’d love to publish some of the great hair that Rihanna is showing off, but we cannot post her photos due to copyright. YOU will have to get a copy of this. I found it at our local grocery, and we are especially proud that we have an inside cover that […]

Top 5 Benefits on 3BC Hair Texture

DEAR ALAN, Thanks for following up 🙂 I was actually wondering if the cumulative effect of this product was more akin to a traditional relaxer or a keratin treatment? I have 3 b/c hair and I like to wear it both straight and curly but I have a frizzy areas that I’d like to tame […]

How to Stop Breakage from Natural Keratin Treatment

“Dear Alan, I just did a natural version of  a Keratin Treatment on a singer yesterday.  His hair is Indian Indian curly, and we’ve done this treatment before and it’s awesome.  Unfortunately, today he called me to tell me his hair is breaking about 3/4 of an inch from his scalp.  What can I do […]

Will Simply Straightened/Smoothed Hair Revert?

Will my natural hair revert if I skip using Simply Smooth Humidity Blocker for about a week? No, but you may have humidity problems again, and you can use Encore Leave in conditioner to substitute for the time being for excellent frizz control.

Growing Natural: Relaxer Free Healthy Hair Guidance

Natural in this context means: Natural curl and/or Chemical Relaxer-free hair! Yes, it is an honor and pleasure to have Sojourner McBride step up out of her full self-expression to give women access to making the transition from chemical relax (-ed) hair to natural hair, and love the process.  She says it all in her […]