Relax & Straighten Hair without Chemicals (Lye)*


Relaxing hair is a necessity for some.

Unfortunately, the key ingredient for relaxers is lye or sodium hydroxide.

Used with experience and caution, the main function of the sodium hydroxide is to break the cysteine (curl) bonds inside the core of the hair.

Anyone who’s had a relaxer has experienced the “burn” on the scalp.

It’s not a stinging feeling, but a unique deep feeling burn that is not easily described.

The good thing about it, is that it happens in a short time frame forcing a person to beg to rinse it off.  It’s almost a fail-safe that this chemical has built in to MAKE you remove the chemical before the hair completely melts and breaks.

A common complaint that clients who get relaxers have is that they don’t get their hair straight enough, due to the burn forcing the rinsing.

Base creams have been made to assist this, but even those are typically just Petroleum Jelly (Vaseline) and even that is not enough to extend the time very much.

If you want a base cream that really extends the time, our discovery of a special ingredient blocks for an indefinite time.  You MUST set a timer and also check often as the burn will NOT be a signal anymore. CAUTION:  Watch the hair and rinse when it’s ready. There will not be a burn signal that you can judge anymore.  More about that at Protect Base Cream and & Stain Resistor!

Here’s the real deal for those who desire:

No More Broken Hair

No More Burns

No More Blisters

No More Dry Hair

No More Curl Reversion

No more dry ends breaking, thus stealing your length!


Simply Smooth Humidity Blocker is a revolutionary alternative that

supplements relaxed hair, and also

can be used to extend relaxer results,

and can be used to smooth out the strand with NO lye!

Unlike lye which works in a few minutes to melt the cysteine bonds,

Simply Smooth is VERY slow, taking up to 30 applications to achieve depending on your hair texture and condition.

Simply Smooth also can be left in as a styling product ( for added humidity protection ).

Also, this is a miracle for children given its Vitamin C complex that gently softens the curl patterns while allowing it to dry in a pony tail or even braids!

If you have hair, like Alan’s, that is known for exploding “out of bounds” from humidity throughout the day, then Simply Smooth Humidity Blocker is the key and miracle!

Depending on where you are with your curl, wave, condition and circumstances, you can customize your hair to perfection with this miracle product, Simply Smooth Humidity Blocker.


Find out more about by clicking here now.

Once you’ve gotten your product, then feel free to contact us to help you tailor your usage for your best results ever!

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Your Favorite Brother Sister Keep My Hair Straight Experts,

Alan & Cheryl

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* Information on this site is provided for informational & entertainment purposes only and is not meant to substitute for the advice provided by your own physician or other medical professional.
The results reported may not necessarily occur in all individuals.

BELEGENZA LLC and KEITH ESCHENBURG INC is providing this site and its contents on an “as is” basis and makes no representations or warranties of any kind with respect to this site or its contents. Except as specifically stated on this site, neither BELEGENZA LLC and KEITH ESCHENBURG INC nor any of its directors, employees or other representatives will be liable for damages arising out of or in connection with the use of this site.

This is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties. *These statements have not been evaluated by the Food and Drug Administration. This (these) product(s) is(are) not intended to diagnose, treat, cure, or prevent any disease, nor is any growth claimed. Individual results may vary.

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Fine hair? Tinted? Indescribable damage?
If you have found yourself on the “TRY ANYTHING” wheel, it may be that silicone and synthetic products just can’t quite cover up the damage that has accumulated coupled with hormonal influences on the hair’s natural processes.   As Belegenza begins to purify your hair from these slick cover-ups, the true damage may be revealed and for the first few applications, your hair may tangle, feel dry or more brittle.  This is temporary, as the micro-conditioning agents make their way INTO the damage sites.  Keep going.  It’s temporary, and you’ll be glad you did! Not only that, we’re here to assist you through the process.  You can always start the conversation with “Alan-bot” who should have already popped up to help!


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