Here's a fantastic radio transcript about the marvels of Protect Base Cream.
"Welcome everybody to the call and yes, I’m very, very excited because you know, I got my bleach done finally. Randy, who so graciously offered to touch up my bleach as a gentle nudge to get my act together, will be very happy to hear this. I have bleached for so many years and my experience was always burning, blistering and bleeding, and I would always put it off as long as possible. Today, I forget that I don’t burn anymore because we’ve made such a great product, specifically for my own use called Protect Base Cream and Stain Resistor. So, I have a personal love for this product because I love having my hair this “ natural bleached color” and to get it this color, takes anywhere from three to four hours of processing time using a 30 or 40 volume developer and bleach. So that is just about as harsh as it gets besides sodium hydroxide relaxers and so this product was developed with both of those things in mind because I have curly hair, too. I used to relax my hair, so I always wanted protection and, of course, with the bleach, I definitely needed protection and so, I wanted to speak about this because I don’t think we give it enough attention and there are so many people out there in the world who are either doing their own relaxers at home or having their friend do it at home. The other thing is that they go to the salon and they dictate to the stylist when to take it off because that sodium hydroxide burns and often times the hair is not fully processed, thus undermining the stylists ultimate work! Those of you who have had a relaxer, you know exactly what I’m talking about and if you don’t know what I’m talking about, then you’re a stylist or someone who’s of another ethnic background that does not include a relaxer. A great movie to watch is Chris Rock’s “Good Hair” and that movie really shows the ridiculous amount of pain that a person will put up with for the sake of having straight, good hair.
Now, the problem is with sodium hydroxide, is that typically the sodium hydroxide starts to break the scalp down over time and allows for that sodium hydroxide to get into the follicle part of the scalp and thus, it burns the follicle but it also burns physically. It hurts. The sensation is indescribably until you’ve actually experienced it. Not like a burn that you get from the heat of a stove or a flame or a candle. It’s a burn that burns all the way down into your scalp and into your bones, it almost feels. So when we put together the Protect Base Cream, we really had to use something outside of our parameters, which as you know, all of our products are sodium Laurel-sulfate free and petroleum free and mineral oil free and PABA free and we are the originators of the silicone-free concept worldwide! But there were two products that we had to compromise because we’re dealing with fire, basically. So how to fight fire is to use fire, so to speak. When you are dealing with the harsh chemistry of haircoloring, with its ammonia, and chemicals of aniline derivatives, petroleum based coloring molecules and even the new kinds of colors that have been introduced to replace these caustic and possibly carcinogenic compounds, we had to use petrolatum as the barrier. We know that on the scalp, it is virtually impossible to transdermally penetrate the scalp with such a large molecule. With that as the basis, like any other manufacturer’s base cream, we knew we needed to go a step further and that’s exactly what we did to cause a barrier on the scalp, and to still allow for the relaxer or color to do its job on the hair! We compared it to the way a cake is prepared to keep it from sticking to the pan. Some use liners, flour and oil, and others use non-stick cookware. So, with these concepts we found a way to lay down a barrier based in the old fashioned petrolatum, but made it in a way that would do its job to protect the scalp from the harsh chemicals and yet would simply rinse away when the chemical process was over. What we found is that the colors would not stain the scalp, except with Levels 3 and 4 in most color lines, and sometimes, level 2 would still stain a bit. Level 1 seems to do well with Protect, and in all cases, allows for perfect hair coverage including white and grays! In the case of the relaxers, the problem that most run into is that the relaxer is usually burning the scalp much sooner than wanted. In other words, the time that it takes to relax the hair to the desired straightness is usually a bit longer (maybe as few as 2 minutes), but the scalp may be burning unbearably, and worse yet, when that burn really kicks in, it’s because it has gotten to the follicle level which is why balding, thinning and breakage can occur! So there are some serious benefits to using Protect, whether the scalp burns or not. One is that it creates a barrier to keep the sodium Hydroxide from getting to the follicular level where the growth originates. It also buffers the softest new growth of the shaft of the hair which keeps the sodium hydroxide from breaking it near the scalp. It also allows for the textures of hair that just need a few more minutes of processing to be able to do just that with no ill effects! This makes the hair look better, and the stylist can really get the job done like never before. ALSO, there is less chance of blisters, burns, or bleeding! Ultimately, Protect Base Cream is a must for any relaxer….
Going back to colors. Let’s face it. There are no long term studies on today’s color dyes. They are the latest development of the chemistry world. Each decade or so, the FDA assesses the colors that have been on the market, and when the reports of diseases come in, they then pull certain chemicals off the market! The manufacturers simply find a new chemical to do the job, which has NO track record at that point. So, the track record is being made in the present, and who wants to be the guinea pig for that? We feel that with ProTect, you will at least be softening the chances of full transdermal absorption of “new/safe” chemistry!
So, please, we ask you to make sure you have ProTect in your possession, whether you are a stylist or a client of a stylist or are doing your hair at home! Because of its protective and safety qualities, you will also want to protect your hands and arms with it as well. We always recommend gloves, but to insure a better protection, put some on your hands and rub it in beforehand, and then also on your wrists and lower arms. Because of the fumes of chemicals, we feel that you are adding another layer of protection from them. If we could find a way to have you inhale the ProTect safely, we would do that to protect your lungs as well, and just to be safe, don’t try that, please!
I hope this is useful to you and if you have any questions, please feel free to ask us!
Thanks for being on the call tonight*!"
*These statements have not been evaluated by the Food and Drug Administration.These products are not intended to diagnose, treat, cure or prevent any disease.
*Consult your physician before beginning any exercise program.