After Alan suffered allergic reactions to hair products while working for a MAJOR Beauty Brand as a Manufacturer Platform Artist and losing his career as an educator, Alan and sister, Cheryl, obsessed with the beauty industry set out to create the world’s first and original Silicone-Free Luxury Beauty company, Belegenza Natural Hair Care.
As Alan & Cheryl blew the whistle about the dangers of silicones, sulfates, parabens, petrolatum, phthalates and more, the traditional beauty brands did all they could to stop the silicone & nasties- free concepts. While being attacked by BIG brands, Alan & Cheryl kept going in spite of it, to be discovered by the Hollywood Elite Celebrities and the Red Carpet collection of hairstylists to become the product of choice by the most talented in the business.
Where organics and natural products deliver a level of safety, they don’t always deliver perfect hair….. until now with Belegenza, especially with its launch of GrowOUT line, becoming the favorite of those who demand excellent hair and the ultimate in hair growth–longer, stronger and faster!

Want to learn more each day about Forbidden Beauty with Alan & Cheryl on Facebook? Click here now!

* Information on this site is provided for informational & entertainment purposes only and is not meant to substitute for the advice provided by your own physician or other medical professional.
The results reported may not necessarily occur in all individuals.

BELEGENZA LLC and KEITH ESCHENBURG INC is providing this site and its contents on an “as is” basis and makes no representations or warranties of any kind with respect to this site or its contents. Except as specifically stated on this site, neither BELEGENZA LLC and KEITH ESCHENBURG INC nor any of its directors, employees or other representatives will be liable for damages arising out of or in connection with the use of this site.

This is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties. *These statements have not been evaluated by the Food and Drug Administration. This (these) product(s) is(are) not intended to diagnose, treat, cure, or prevent any disease, nor is any growth claimed. Individual results may vary.

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Fine hair? Tinted? Indescribable damage?
If you have found yourself on the “TRY ANYTHING” wheel, it may be that silicone and synthetic products just can’t quite cover up the damage that has accumulated coupled with hormonal influences on the hair’s natural processes.   As Belegenza begins to purify your hair from these slick cover-ups, the true damage may be revealed and for the first few applications, your hair may tangle, feel dry or more brittle.  This is temporary, as the micro-conditioning agents make their way INTO the damage sites.  Keep going.  It’s temporary, and you’ll be glad you did! Not only that, we’re here to assist you through the process.  You can always start the conversation with “Alan-bot” who should have already popped up to help!


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