If you grew up in the 1950s, ’60s, or ’70s, there’s a good chance you remember Dippity-do®.

For many people, it was their very first styling gel.

It was bright pink.

It dried hard.

It helped set rollers, sculpt hairstyles, and lock every strand into place.

At the time, it was revolutionary.

Long before today’s styling products filled salon shelves, Dippity-do became one of the most recognizable names in hair care and helped define an entire generation of hairstyling.

But here’s the part of the story very few people know…

A Conversation We’ll Never Forget

Years later, after Belegenza was well underway, Cheryl sat down with the chemist who would eventually become our chief formulator.

She had a vision for creating a styling gel unlike anything else on the market.

One that would deliver control without stiffness.

Movement without stickiness.

Flexible hold without the crunchy feel so many people had simply accepted as normal.

She asked him,

“Have you ever developed a styling gel before?”

He smiled.

Then replied,

“Have you ever heard of a little gel called Dippity-do?”

It was his very first styling gel.

In that moment, we realized we weren’t simply working with an experienced cosmetic chemist.

We were working with someone who had helped shape the history of professional hair styling.

Hair Care Has Come a Long Way

Every generation builds upon the discoveries of the one before it.

What was considered innovative in the 1950s isn’t necessarily what today’s consumers expect.

Today, people want products that leave their hair looking natural.

They want movement.

Softness.

Touchability.

Humidity resistance.

Shine without heaviness.

Control without sacrificing healthy-looking hair.

As our understanding of hair care has evolved, so have the ingredients and philosophies behind modern formulations.

That evolution became the foundation for developing PerForm Control Styling Gel.

Interested in learning more about how modern styling products are formulated? The National Library of Medicine (PubMed) offers a wide range of peer-reviewed research on hair care science and cosmetic ingredients.

The Hair Fitness™ Difference

One of the ideas that has guided Belegenza from the very beginning is something we call Hair Fitness™.

Just as physical fitness isn’t achieved with a single trip to the gym, healthy-looking hair doesn’t come from one miracle product.

It comes from consistently caring for the environment in which your hair lives.

That means beginning with a clean scalp.

Using conditioners that nourish without leaving heavy residue behind.

Choosing styling products that work with your hair instead of simply coating it.

Each step builds upon the one before it.

That’s why we don’t think of shampoo, conditioner, and styling gel as separate products.

We think of them as a complete system working together to help your hair look and feel its very best.

A Different Philosophy

When we set out to create PerForm, we weren’t trying to recreate Dippity-do.

We wanted to rethink what a styling gel could be.

Our goal was simple:

Create flexible control that helps hair look fuller and more natural while remaining true to the Belegenza commitment to clean, silicone-free formulations.

Instead of the stiff, shell-like finish many people remember from older gels, PerForm was designed to provide:

• Flexible, touchable hold
• Lightweight body and movement
• Humidity resistance
• Natural-looking shine
• Easy brushability without a crunchy finish

The result is hair that feels like hair—not like a helmet.

Meet the Belegenza Volumizing Package

If your goal is fuller-looking, softer, more touchable hair, we’ve assembled three products that work together as a complete styling system.

IlLustrious Shampoo & Cleanser

A gentle cleanser that helps remove buildup while leaving hair feeling clean, soft, and ready for styling.

DraMatic Daily Conditioner

Lightweight daily conditioning that helps support body, movement, and natural-looking volume without weighing hair down.

PerForm Control Styling Gel

Flexible styling control inspired by decades of professional formulation experience, designed to help create fuller-looking hair without the stiff, crunchy finish many people remember from traditional gels.

Together, these three products embody our Hair Fitness™ philosophy by cleansing, conditioning, and styling in a way that works with your hair—not against it.

➡ Explore the Volumizing Package

Respecting the Past While Building the Future

Hair care has changed dramatically over the decades.

Products like Dippity-do helped introduce generations of people to the possibilities of styling and deserve an important place in hair care history.

We’re simply grateful that one of the people who helped write that history also helped us imagine what could come next.

That experience, combined with today’s understanding of hair care and our commitment to clean, silicone-free formulations, helped shape PerForm into the styling gel it is today.

Sometimes the best innovations don’t come from forgetting the past.

They come from learning from it.

Continue Exploring

➡ Explore the Volumizing Package

➡ Take the Free 2-Minute Hair Quiz

If you’re looking for a more thoughtful approach to hair care—one that combines decades of professional formulation experience with the Hair Fitness™ philosophy of caring for your hair from the scalp outward—we invite you to take our free 2-Minute Hair Quiz and discover the Belegenza system that’s right for your unique hair journey.

Thank you for allowing us to share a small piece of our story.

Alan & Cheryl