Simply Smooth Humidity Blocker (formaldehyde-free) | How to Make Hair Straight Naturally

(20 customer reviews)



Don’t let the rain or humidity keep you from enjoying life!

Discovery of “How to make hair straight naturally” smoothes hair—fights frizz & humidity!

Block EVIL humidity from wrecking your hair from now on!

“I’ll do my hair tomorrow when the weather is better,”

….is a thing

of the past!

Block EVIL Humidity with a new NATURAL concept only known by insiders!

How to make hair straight naturally,
Straight hair vs smooth hair? Ready for How to make hair straight naturally?

Refine Curls of all textures without chemicals

Mixed textures? No problem!

Improve all versions of Japanese, Keratins and Relaxers

No more breakage

No more crackling ends

More length

Touchable longer hair starts here! (Yes, even 4a, b, c..etc.)!

Curl is a matter of cysteine.  This advancement is powerfully effective, even beyond what the masses think!

“I’m African-American, and my hair is now down the middle of my back. Your (Belegenza) products got me there!”~~R.B., Chicago

NEVER worry about breaking your hair again!
Here’s the trustworthy way of
How to make hair straight naturally!

And YES, you can use it on currently keratin treated, chemically straightened or relaxed hair!

And YES-YES, it is possible to say good-bye to:

  • Lye / sodium hydroxide
  • Formaldehyde
  • Drying silicones that break hair
  • Frizz that erupts unexpectedly!
  • And so much more….

Sound enticing?

Sound like a sales job you’ve heard before?

Sound like a miracle that never comes true?

And for those of you who always, say, “What do you know about my kind of hair?”

So whether it’s super curly all the way to an annoying wild wave or a halo of frizz……

We know:

  • How to tame and control it beyond belief!
  • More than the frauds selling the same cheap ingredients in a new package every season
  • How to address the core of ALL HUMAN hair
  • How to moisturize DURING the easy process
  • How increase humidity resistance in a single blowout
  • How to strength each strand for more and more length, day by day
  • How to get you more compliments than ever
  • How to keep you coming back for more!

Let’s face it….
Everyone SAYS they know
how to make hair straight naturally.

You’re looking at us hoping this will work, right?

Obviously, because you found this page because you are looking for a product that delivers beyond all other stuff you’ve already tried!

How much longer do you want to keep trying things that don’t work?

Hasn’t this been going on for a long time?

Haven’t you already spent 1oo’s if not 1000’s looking for even a slight improvement?

Before we tell you WHY we can tell you for certain how to make hair straight naturally, get this….

Manufacturers and so-called experts have relied on ingredients that

LAY on the hair to create a barrier from humidity.

Coconut oil has been done and over and EVERYONE knows it.

There are so many brands, and yet you’ve probably tried them all.

So don’t feel embarrassed when you find out in a moment that you’ve been fooled by packaging over and over!

When you introduce your hair to REAL products meant for the core of all HUMAN hair, you’ll be thrilled with your

hair like never before…..

AND you will end up saving your hair,

saving loads of time wasted in search of products, and

saving ultimately tons of


More importantly,

you’ll save yourself the shame of hair that freaks out with the hint of humidity and

that will have your self esteem and

your confidence soaring all day…every day!

So, get ready….

93% of  brands use silicone and spin-offs of silicone, including organic products!


Silicone, derived from sand and dirt, is a cheap filler that shines and keeps things DRY!  (Wait for the dirty truth that kills the core of your hair).

Think about your favorite brands, and let’s look at the business side of it that kills unsuspecting hair.

Big Brand X has to make TONS of products for the stores, beauty supply stores, the mom & pop brands, the infomercials and websites.

That means marketing money!  The marketing department is the big expense…

Commercials, paid celebrities and such, which drive the costs up.

So, the faceless owners (Boards of Directors), say “sell, sell, sell, but keep the product costs down.” In other words, use cheap ingredients & water it down, with something that is shiny and smells good. Marketing–make it look great. Distribution, overprice it and mark it down so they think it’s a good deal. And get that girl with the long extensions to do a Spielberg-like commercial.

Using popular ingredients supposedly better than the competitors, add:

  • Argan,
  • Moroccan
  • Olive

……….or other so-called miracle oils and exotic ingredients…..

BUT only a drop, because those are expensive, or at least sound expensive.”

In other words, in the sloppy mix of chemicals & silicones (cheap shine), add a few drops of the popular oil!

This allows manufacturers to fool you into the new oil benefits, yet it’s a small fraction of the artificial mix they’ve dressed up with an amazing artificial fragrance!

AND, because of the brilliant marketing, paid celebrities and distribution costs, the price  YOU pay has nothing

to do with the ingredients, because they are the cheapest available!

So, is any of the above insanity helping you with how to make hair straight naturally

Aren’t you tired of being ripped off?

Are you ready for the key to the EZ &
customizable way of how to make hair straight naturally…..

Silicones are amazing in ONE way.  Silicones and certain oils create a dry condition,

which you’ve come to love, if you need to

tame your curl or frizz… BUT silicone also delivers a long-term LOSS…. A dry hair core!

You’ve already seen this happen, right?

With a dried out core of the hair ( in other words, desert-like dryness

on the inside of the hair to de-activate the curl patterns)

hair stays straight….until it’s too late, and that’s when the breakage occurs and

length disappears one cracked end of the hair at a time!

Plus, did you know that silicone allows your hair to

accept even more heat than EVER before?

Think about croutons.  Slow heat,  until it’s dry & crisp!  Do you hear that crunch?

Was that the sound of your hair? ( Not anymore, if

you’re ready to go for Simply Smooth Humidity Blocker!)

What if you have a patent-pending blend of molecules of

moisture that is SMALL enough to

enter the core AND filled that core so that humidity no

longer can wreck your style?

Of course, you want this, right?

It’s simple science.

Not so simple to accomplish with other brands, if at all.

But with

Belegenza’s ADVANCED technology…

How to make hair straight naturally
How to make hair straight & smooth….naturally.

                                It works!

Extracted from wisdom, science & a collection of premium ingredients used by cultures for centuries,

there is a secret to why it works beyond any other product with the “same” ingredients!


That doesn’t make sense, right?

We’ll never tell you our proprietary secrets due our legal-patent stuff,

but this is what we CAN tell you…..

WE use highly refined extracts of

the most loved and

the most proven ingredients in the world.

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Not just coconut oil, but

the finest extract of the finest coconuts.

Not just olive oil, but

the finest molecules of the finest olives from the finest olive orchards.

Not just Vitamin-C, but

the most distinct version for hair strength adding advanced curl control.

Super refined,

perfectly blended

with a never-before-done collection of

the finest attainable hair smoothing super star ingredients in the world.

Not just one

magical ingredient.

This super star-studded list includes extracts of:


Sugar Cane

Castor Seed

Red Mapleweed

Hawaiian Algae…  (more later!)

SO, YOU now have the purity & benefits of all that

knowledge and science withOUT all the junk, wishful thinking, fillers, inferior leftovers

and lies pawned on the frizzy public

for decades!

The BIGGEST problem we have

is CONVINCING you in this write up



So, if by now, you’ve continued reading this far…..

you are a serious seeker and

have found that Simply Smooth will give you

smooth, tamed, shiny, controlled hair that you can count on while

you get on with your LIFE!

Add this to my Cart NOW

If we’ve lost you, you’ll at least remember one day…

” I think I’ll give that Belegenza a try!”

And, if you are thinking it’s too expensive,

now is the time to take action and buy. 

We are pretty sure it will never be less expensive, given the expense of the ingredients.

In fact, it will get more expensive as time goes

by, because we never accept cheap substitutes for

our proven products!

So, before we continue with a bunch more information,

you must realize by now

that the ONLY way you will have an experience of this

is to actually USE the product!

In a moment we’ll tell you more…..

and we’ll share reviews of real people like you, who say:

“I wasn’t so sure at first, yet–

now I’m a Belegenza FAN!”

But first, bookmark this page so you can come back again to this page.

Also, add Simply Smooth Humidity Blocker to your cart before you

continue to other pages that include Simply Smooth.

Add this to my cart NOW

You will want to read all the other packages pages as it is easy

to get obsessed with all the interesting Belegenza information!

You’ll be able to modify your cart easily at checkout, so no worries.

By bookmarking and

by adding Simply Smooth to your cart,

you’ll be able to come back to this page

quickly and easily!

Alright… here we go!

Speaking of easy….and versatile,

below we’ll tell you how to use Simply Smooth!

Yes! Add this to my cart!

Good for all hair types, especially awesome for multi-textured curl patterns

What if you could put off your relaxer just 2 more weeks?

What if your hair just has an annoying amount of curl or disarray?

What if you can’t spend the hours getting a Japanese straightening?

What if you don’t want to spend what it costs for a keratin treatment, yet?

You’re gonna love this…..

With our already-in-demand amazing Taffy Styling Cream,

which is an amazing blow-out cream,

we traveled the world in search of an ingredient that would soften curl patterns.

As we were thinking and because we love cooking and the “chemistry” of cooking,

we were fascinated at how certain foods would get  “tenderized”

by using certain enzymes.   If soft proteins

in gelatin soften with pineapple or papaya extract,

we realized we could figure out

safe ways to soften the curl proteins

in hair.

It had already been done, but YIKES! …with hydroxide (lye/think Drano), formaldehyde and

thioglycolates (keratins). The problem is that those chemicals (still in use by other brands) are highly caustic and volatile!

This is why in about 20 minutes, the hair can simply melt and break off, so that’s NOT

the answer.

Our answer was to find a food-grade product that is slow….easy…..gentle….and slow.

Did we mention slow?

So slow that hair would be able

to get slow curl softening that

you can control it as you wish!

….with NO chance of breaking and

actually making your hair:

more flexible,

more moisturized,

& stronger each and every time

you use it!

So, think of it like this… Microwaves are FAST and VOLATILE, and easily get out of hand.

Simmering enhances and blends flavors for culinary perfection.

Chemicals blast curl patterns FAST and can burn and break hair.

Simply Smooth’s perfect blend of slow curl softening gives your hair curl control, softening and luxurious perfection.

Not only is it safe, easy and in your control,

you will feel confident in using it, as well as

feeling the confidence of knowing your hair looks better than ever,

and commands compliments continuously!

The best part?

YOU ARE IN CONTROL of your curls and texture now!

Now, more than ever, it seems

we need more control over life.

And we believe starting

with these awesome hair products

to get awesome hair is the right beginning!

Soon, you will say, like our other thrilled customers…

“Life is easier with AWESOME hair!”

Before we tell you why it works so amazingly well,

find out how this New York City dynamo uses this

to control her hair!  You’ll discover for yourself, like she did, how to make hair straight naturally.

Sojourner McBride shares her “unpaid” interpretation of the countless ways to use Simply Smooth Humidity Blocker/formerly named Simply Straight!

Simply Smooth is a blowdry/styling cream that leaves your hair smoother and in control longer.

………And then, there is Erica, who found us in a search, took a chance, and is now saying:

“Thank you so much! You got yourself another huge Belegenza fan!!!”~~Erica


You always have the option at any time to return to your current products and/or

relaxers, keratins, or whatever.


What if :

…you could make your hair remarkably better?

…you could get those other treatments less often?

…you could eliminate harsh chemicals all together?

…you could get the “key” to how to make hair straight naturally?

…your hair grew longer because it wasn’t breaking off any more?

…you started getting compliments from your mate again, or even random strangers?

…you caught yourself running your hands through your hair because it felt so luxurious?

With this… and more…..

…….life would definitely seem easier, right?

Take me to the Menopause Hair Growth Package

You can now leave behind the harsh chemicals used in relaxers and straighteners or keratins on the market.

You can now live life WITHOUT FEAR because you
now have the key to how to make hair straight naturally!

Simply Smooth Humidity Blocker is made from food grade extracts, not chemicals…

that gradually soften your curl patterns and/or frizz: ( the more you use it, the more it softens those curl patterns!)

  • Berry extract
  • Sugar cane extract
  • Coconut oil extract
  • Rubber tree extracts***
  • Gulfweed Algae Sea extract
  • Hawaiian Algae Protein extracts
  • Red Mapleweed Protein extracts
  • Virgin Castor seed oil refined extract

All renewable,

responsibly harvested, and

super compatible with the human body (especially your hair),

like real foods typically are!

***(Were you wondering about the rubber extract?  It’s an extract of the sap that comes from an organic rubber tree/plant…. not tires.)

Simply Smooth Humidity Blocker, a one of a kind combination,

gives your hair a natural base to

block out humidity and

to nourish your hair while you style.

Uniquely advanced from the science of nature,

Give your hair what it really needs, now for 



longer, and

more pliable and

more flexible

the more you use it.

So, now that you know this is a MAJOR alternative,

it’s up to you

to take a chance as one of those “earlier adopters” of new technology, or wait and

remember when you look in the mirror one day and wonder,

“What was that Bele something or other, Simply defrizz awesome hair

maker?   Oh, yes, it’s in my bookmarks! I need it now!”

It’s up to you.  But why not find out now, right? 

By the way, it was Alan’s embarrassment that was THE motivation

for this product. Growing up with frizzy curls in South Texas humidity

afforded many days of hair that was “out of bounds.”  Sister, Cheryl, got

straighter hair from Mom & Dad, but with an annoying puff, wave and aura of frizz.

So, Belegenza is definitely a lifetime achievement in action…

“As a musician, I was always noticed, and I can’t tell you how preoccupied I was about my hair all the time. With low self-esteem and being vertically challenged, as well, I had to compensate.  So, I could always make my hair look great… BUT, I’d never know when my hair was going to “explode,” so I could never really give myself to my music, or really anything.  I think I could have made it big as a musician had Cheryl and I invented this product first!  Oh, well…. we’re camera-ready, now, and it’s really true for us… Life is easier with awesome hair!”~~Alan G Eschenburg

….. and now everyone can be as confident about their hair….even on those rainy, humid, summer days.

So, you can leave your hair worries behind and

get on with what you really want to do with your life!!

Take me to the Menopause Hair Growth Package


Rather than jumping into expensive treatments, you have the freedom to ease into your next hairstyle and your next level of control.

This gentle formulation works over time.

“I was using Simply Smooth humidity blocker, for a year and it is wonderful, then I took a break from Simply Smooth and used Keratin treatments for three months, which made my hair look thin.

I have stopped using the Keratin treatments and went back to lye relaxer every six months and using Simply Smooth in between and on my new growth.

I have noticed a difference in my hair already!

My hair looks like celebrity hair when I use Simply Smooth, even though I am not a celebrity!  Kudos for great products!”~~Theresa H., OH

It’s a styling cream, giving you complete control over how often to use it and to target the hair that needs it most. The more you use it, the more control you’ll get over your hair. Whether it just has an annoying puffiness to it, or it’s fighting back from last month’s relaxer, or your keratin is overdue, you will get more control over your hair!

An excellent  solution for controlling multi-textured curl patterns, you will realize it is the perfect solution as you make up your mind about your new style.  Simply Smooth Humidity Blocker gives you the freedom to know that your hair will be in better condition, and you can go longer between relaxers if you wish.

According to Wikipedia, a relaxer (sodium hydroxide and other similar chemicals) is applied to the base of the hair shaft and remains in place for a “cooking” interval, during which it alters the hair’s texture by a process of controlled damage to the protein structure. The hair can be significantly weakened by the physical overlap of excessive applications or by a single excessive one, leading to brittleness, breakage, or even widespread alopecia.

If you’ve had relaxers, you realize that this is very nicely said. The above makes no mention of the burns, expense, or incompatibility with haircolor that can permanently damage hair’s ability to grow quickly or even at all!

With Simply Smooth Humidity Blocker, your hair gets a powerful feeding of nutrition.
Your hair is in better condition for longer times and longer healthier hair!
It’s safe to use on hair that is natural, relaxed, tinted, keratin-ed, japanese-d hair and even gentle enough to introduce curl softening on children’s hair (yes, it’s made of a Vitamin C complex and food ingredients)!  Take advantage of your child’s next braid or ponytail.  While wet, apply Simply Smooth Humidity Blocker, pull into tail or braid and leave it in until the next shampoo time.   You’ll love the smoother effects when you take it down, shampoo and restyle!

This ADVANCED product makes it easy to use no matter what stage of hair growth, texture or style you are starting with…Aren’t you glad you’ve discovered this new approach to How to Make Hair Straight Naturally?

By now you realize there are so many ways to use Simply Smooth Humidity Blocker.  Keep reading until you discover the way that is best for your hair type and texture, or click on the questions tab to the right of the screen and ask us!

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A Gentle Smoother. Each curl’s structure is smoothed with a gentle softening process. Since this is an effective but not strong process, you will do up to 30 applications to obtain the full results. No chemicals means very gentle results.  New hair growth continues to grow out. Once the desired smoothing has been achieved,  you will apply Simply Smooth Humidity Blocker only to new growth and problem areas, and you will use it every time you style for unbeatable protection against humidity, as it gently softens the curl

For excessively curly long hair, use Simply Smooth Humidity Blocker as a dressing when braiding. After several uses, you will see softness and control without any harsh chemicals. Simply Smooth Humidity Blocker is safe for all hair types, and can be used on children. It is fully compatible with relaxers and keratin treatments.

Our Simply Smooth Humidity Blocker is lye-free and contains no silicone, sodium, calcium hydroxide, mineral oil, or formaldehyde. Containing fruits of the earth and sea combined with silk proteins, you will gain the benefits and compliments immediately.   Target  stubborn curl/frizz/or new growth by applying more heavily to those areas first. Rather than humidity controlling you, you will control  your hair from humidity and enjoy a healthy bounce in your hair. It’s also completely safe for transitioning from lye to natural, even if hair has been broken by relaxers.  It’s pH is low, therefore helps to strengthen hair that has had alkaline related damage and dryness.

 By now, you realize that there are many ways to use Simply Smooth Humidity Blocker.  Here are the general HOW TO use directions:  (Get it right the first time by doing a test section:  After shampooing and conditioning, apply to one section only  according to the below directions.  Blow it dry, to feel if you have used enough or to see if you need more!  Rinse if it was too much, and then adjust the amount as you add to each section!)

How to Make Hair Straight Naturally

After shampooing and conditioning, apply 1 pump of  cream into hand. Rub into palms and onto fingers and distribute onto hair until hands feel clean.  Continue with 1 pump at a time ( average is 4 pumps per head shoulder length hair)  until distributed throughout hair ( as if you are using a gel, or regular blowdry lotion/cream ).   Style as you normally do, whether it’s a blowdry, wrap, or set.  Finish with curling iron, flat iron or round brush.  It’s that simple!  If you really want to get the most out of it, take a look at these customers as they’ve discovered other ways to use it!

“Good morning, I have a question about the Simply Smooth Humidity Blocker, which I absolutely LOVE by the way! wonderful product!  I have been using it weekly for a couple of weeks.  If I skip or week Simply Straight Progressive Straightener Nancy La Loca Watson Before and After Belegenzaor so, will my hair revert back to the way it was, or will it hold the straightening that is has?



Dear Theresa,
Thank you for your awesome review!    If you skip, you will not have any reversion, as the Vitamin C complex is as close to permanent as it can get.  Nevertheless, you may notice the humidity getting its way again, so that can be considered a reversion of sorts.  If you are needing to slow down the effects of it, you can alternate into Taffy Styling Cream as the styling product and/or EnCore Leave In Conditioner.   (Backstory)Simply Smooth Humidity Blocker was actually developed FROM the Taffy Styling Cream when many top end stylists in our testing salons started using it as a blowdry cream!   We saw the amazing results, and then added the Vitamin C complex for the straightening and smoothing!  Voile! Simply Smooth Humidity Blocker!
Alan & Cheryl

3.3 oz concentrate

Special note from Alan & Cheryl:

“We realize that this product may sound confusing.  We developed it from our styling cream, called Taffy!   When a top test salon in NYC began using Taffy as a blowdrying cream, we were astonished!  The softness and bounce in the hair, even on 4 b &c, and 3 b &c, was so unbelievable.  That next week, we went back to the drawing board, and started studying how to soften curls without chemicals.  When we remembered how Vitamin C derivatives react with proteins, we knew we were on to something!  There had been other products by other companies that made promises, but a lot of people got “burned” on those ( long legal stories… so sad).  As you know by now, we stick to our principles, and we stuck to using safe good-for-you food based ingredients.

Now, as much as we love helping others, we still have a streak of self interest, and that’s what had us so obsessed with this product.  I, Alan,  have naturally curly hair, and Cheryl has a an annoying amount of disarrayed waviness, and what most don’t know, is that bleached hair is VERY weak and can break just from the bleach.  We could NOT afford to use another chemical on our hair to make it straighter, and actually have to fortify our hair to simply blowdry it without breaking it off!  Therefore, we found the perfect and perfectly gentle answer to smoothing hair.  We added a very specialized Vit-C complex to the Taffy base, and adjusted a few things to make what is now, Simply Smooth Humidity Blocker!   As we shared this and explained how to use it, we were delighted by the creative ways that stylists and customers started using this product.   We know that it is super gentle, and because of that, people have figured out ways to make it give better results with absolutely no risk of breakage and in each case, healthy, flexible, bouncy, touchable hair!  When you get yours, we invite you to check out some more videos on YouTube to see others  using it “their way!”  We can hardly wait to see how you use it! “

Question from Belegenza user:

“I have inconsistently curly hair; it’s straighter towards the front and curlier underneath and in the back. I did a Brazilian Blowout treatment 5 years ago and immediately began losing hair and still am. I’ve used the Grow Out shampoo and Romance conditioner and although it didn’t completely fix the fall out problem, it is the best shampoo and conditioner I’ve found. I’d like to try Simply Smooth but am slightly nervous to put any treatment on my hair due to my bad experience with the Brazillian blowout. I’m looking for something to control my frizz and soften my hair more than completely straighten the curl. Also, if you stop using this product, how long does it take for the hair to return to its natural state?”

Awesome report AND questions!
That you are looking for “something to control my frizz and soften my hair more than completely straighten the curl,you’ve found the perfect product! This cream works with a Vitamin C complex that softens the curl patterns, without any formaldehyde or silicone which is the foundation of treatments you’ve mentioned. Of course, as you already know, we use food grade nutrition. It will take more applications and more usage on the curliest or unruly portions, and less on the straighter parts. Once you see the progress of the curl softening, you will be more able to balance your hair texture from the front to the back. Overall, you will also have greater style longevity, as your hair will resist humidity and keep your style efforts longer! As far as permanent results, you will more than likely always add a touch at the root area as your curls grow in. To return to your completely natural state, will require growing it out, as the softening effects last long term! So, as you see that your small curl turns to medium curl, it will stay in a medium curl pattern from then on. Of course, you will see small curls again coming in at the roots if you stop using it! Isn’t that great that you can tailor it just the way you want it!?

Definitely add this to my Cart NOW!

By now, you may be saying to yourself….
“I think I should get this, and
I BET that their other products would probably
be best to use with this. I wonder if they have packages?”

Take me to the Grey Hair Perfection Package, NOW!


Take me to the Hair Growth after Chemo Package


Scientific Names of Natural Ingredients:

Purified Water, Glycolic Acid.(Sugar Cane Extract), Glycerin, Butylene Glycol: humectant/moisturizing carrier, mold preventor, Cetearyl Alcohol: coconut oil derivative, not isopropyl alcohol, non-drying, Hawaiian Algae, Red Mapleweed, Gulfweed Algae, Ricinus communis: Castor seed oil, Sorbitol: sugar/berry extract, Glyceryl Stearate: coconut oil derivative, Peg-100 Stearate: fatty acid ester, Polyquaternium-4/Hydroxypropyl starch copolymer: thickener/binder, Poly Complex of Palmitate Hydro-Carbons: Proprietary vegetable oil complex, Sodium Polystyrene Sulfonate: cellulose fiber resin, Polyvinylpyrrolidone : rubber tree derivative, Peg-90M: Wax Tree extract, Phenoxyethanol: Sugar based fungal preventor, Fragrance: phthalate-free natural, , Yellow-10 & Blue-1: FD& C approved safe food coloring, Castor Oil Extract.


Take action now, before it’s too late!
Of course, if you are serious about how to make hair straight naturally.

AND!!!   Only FDA approved ingredients are used and manufactured in ISO5000 FDA approved facilities.

We know that our unwavering  demand for perfection in our products has resulted in
the worlds first and finest silicone free luxury products.

If you have ever heard of Silicone-Free products, it is because of our work.

We invented the Silicone-free Era. 

We realized decades ago that silicone may be the biggest fraud of beauty care ever,  and set our sights to
make the BEST and healthiest, nasties-free products in the world,
exceeding all categories…. high-end salon brands, so-called naturals and organics, and have never been surpassed by any company, whether small brands, or the world’s largest brands.

We did this for ourselves (Alan’s devastating health issue), and
ultimately for everyone, like you, who is
serious about looking awesome without chemicals!

We may not have the marketing dollars to
save the world overnight, but we keep going-
day by day,
person by person,
strand by strand.

With our innovative-Belegenza-approach,
you are assured the best that money can buy.

Not only that you are better off
with Belegenza than those so-called organic (silicone derivative) based products.

If you haven’t read between the lines, yet, we believe you should never touch silicone based products ever again!
And, yes, this includes organics and naturals who hide silicone derivatives in their products.

Whether you have had cancer or other health issues that might be linked to beauty products,
we are your partners.
We care enough to have done
all the work for you in both categories….
healthy options and at the same time
giving you the key to  “How to Make Hair Straight Naturally”!

These “No-nasties” products are:

FREE of nasties, as well as Methylchloroisothiazolinone free and Methylisothiazolinone free!

What are the nasties?

  • salt
  • gluten
  • fillers
  • silicones
  • parabens
  • pesticides
  • phthalates
  • petrolatum
  • artificial dyes
  • formaldehyde
  • harmful sulfates(sls)
  • Methylisothiazolinone
  • Methylchloroisothiazolinone
    …..and more!


PETA Certified (People for the Ethical Treatment of Animals)

 ( not just a cute logo…a prestigious stamp of approval!)


We realize that you thought you’d just scan this page, and even bounce off after a few seconds, but it’s pretty certain you realize now that it was NO accident that you found us.

If you think you learned a bit from this page, we have tons more information that you will want to read and learn and understand.   It’s no wonder that Belegenza is the new addiction—for good!

So, now is the time to add this product to your cart or find a package that includes Simply Smooth and enjoy an

automatic discount and FREE shipping for most!  Just get started with Belegenza.

YES! Definitely add this to my cart NOW

Your hair is going to love it and so will you.  As the days go by, you will become more obsessed with Belegenza.   As this happens, and your hair improves, you will be able to fine tune your reorder products.

Yes, we’ll be right here, with tons of information and help along the way as you switch between products to go with your new hair, new styles and new curiosities!

So, now, get started, and then, you can come back to read even more about each product!

Legal stuff:

Information on this site is provided for informational purposes only and is not meant to substitute for the advice provided by your own physician or other medical professional.
The results reported may not necessarily occur in all individuals.


BELEGENZA LLC and KEITH ESCHENBURG INC is providing this site and its contents on an “as is” basis and makes no representations or warranties of any kind with respect to this site or its contents. Except as specifically stated on this site, neither BELEGENZA LLC and KEITH ESCHENBURG INC nor any of its directors, employees or other representatives will be liable for damages arising out of or in connection with the use of this site.

This is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties. *These statements have not been evaluated by the Food and Drug Administration. This (these) product(s) is(are) not intended to diagnose, treat, cure, or prevent any disease, nor is any growth claimed. Individual results may vary.

Legal Disclaimer

Add to Cart NOW


Information on this site is provided for informational purposes only and is not meant to substitute for the advice provided by your own physician or other medical professional.
The results reported may not necessarily occur in all individuals.

BELEGENZA LLC and KEITH ESCHENBURG INC is providing this site and its contents on an “as is” basis and makes no representations or warranties of any kind with respect to this site or its contents, and is for entertainment purposes. Except as specifically stated on this site, neither BELEGENZA LLC and KEITH ESCHENBURG INC nor any of its directors, employees or other representatives will be liable for damages arising out of or in connection with the use of this site.

This is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties. *These statements have not been evaluated by the Food and Drug Administration. This (these) product(s) is(are) not intended to diagnose, treat, cure, or prevent any disease, nor is any growth claimed. Individual results may vary.

Legal Disclaimer

Add to Cart NOW


This is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties. *These statements have not been evaluated by the Food and Drug Administration. This (these) product(s) is(are) not intended to diagnose, treat, cure, or prevent any disease, nor is any growth claimed. Individual results may vary.









Fine hair? Tinted? Indescribable damage?  If you have found yourself on the “TRY ANYTHING” wheel, it may be that silicone and synthetic products just can’t quite cover up the damage that has accumulated coupled with hormonal influences on the hair’s natural processes.   As Belegenza begins to purify your hair from these slick cover-ups, the true damage may be revealed and for the first few applications, your hair may tangle, feel dry or more brittle.  This is temporary, as the micro-conditioning agents make their way INTO the damage sites.  Keep going.  It’s temporary, and you’ll be glad you did! Not only that, we’re here to assist you through the process.  You can always start the conversation with “Alan-bot” who should have already popped up to help!
















Yes.  Within 30 days of your purchase date, should you want to return the products, it will be your responsibility to ship at your expense to Belegenza Returns, 4735 Ingersoll St., Houston, TX 77027.  Send tracking information to or call 844-476-9688.  Allow 7 days from Belegenza Returns department’s receipt of your package for credit to your billing account for the cost of the product(s) only, unless otherwise agreed upon method approved by representative. No shipping/handling charges are refunded. Due to Covid-19, no exceptions will be made to this policy.







tags: How to Make Hair Straight Naturally

Additional information

Weight8 oz
Dimensions7.5 × 2 × 2 cm

20 reviews for Simply Smooth Humidity Blocker (formaldehyde-free) | How to Make Hair Straight Naturally

  1. Wendy J

    I love Simply Straight for my clients who are dealing with new coarse grey hair, mixed in with their natural texture! The temporary transition as we age and grey, can cause those coarser hairs to “pop up” and make the hair look fuzzy even when it’s perfectly healthy.

  2. Nancy W

    I have never had such gorgeous frizz free hair. My hair stays straight for a week and the product smells great too. My hair is naturally curly and now thanks to Belegenza, I have frizz free, shiny, drop dead gorgeous locks

  3. Mary G., Chicago

    My hair had gotten so frizzy over the years. Now, it’s back to being soft and hold so nice. It’s silver with some black. I felt so good when the people I had been knowing for so long were running their fingers through my hair saying, “Oh, such beautiful hair!” I love it!

  4. Saranda

    With the CHI hair straightener, my hair is very smooth and looks like a natural straight one. It takes only about 15 minutes for me to finish doing my hair. It stays like it is all day long. It may be a bit expensive but it is worth it definitely.

  5. Keira S., CA

    I wash and flat iron her (my teen-aged daughter’s) hair every two weeks, and this time we used the Simply Straight
    progressive straightener before we blow dried. I concentrated on the back of her head, where the curls are the
    kinkiest. We braided her hair into six sections before we blow-dried, and by the time we were finished, I’d never
    had such an easy time straightening out her hair. It was practically completely straight after blow-drying with a
    brush. And once I flat ironed, I only had to pass twice: once to “polish” the strands and
    once to bump the ends.

  6. N.M., California

    I tried the Simply Straight Progressive Straightener before blow drying and flat ironing. Well, keep in my
    I applied it when my hair was already slightly blow dried. I applied it, blow dried the hair a bit and flat ironed the hair.
    My hair styled out straight and soft. I did this Monday. Yesterday, it was raining. I had raindrop falling
    on the section where I applied Simply straight. I got home tonight and my hair was still straight and smooth.
    The hair does not feel dry at all!!!

  7. Holly D., Manhattan

    It’s amazing…luxuriously rich and delicious in my hair–even in the rain…. it feels amazing in my hair…i am a definite fan.

    by the way, what does your product line name mean? (if anything) it’s very cool.

  8. Nina, Hollywood

    I use this product on my actors’ hair that is coarse and unmanageable. it is amazing. I especially love it when I am doing flat iron work, and mix a bit of encore into the recipe as well. incredible!

  9. Alan Eschenburg (verified owner)

    Nina, thanks for teaching us the combination of those two products! We’re sharing with everyone how it makes the hair that much softer and manageable!

  10. Nancy Watson (verified owner)

    I started using simply straight over 5 years ago when I lived in Puerto Rico. My hair is very curly and dry. I wore an afro. I still wear an afro by the way. Let me tell you Simply Straight is the truth. It straightens my hair. No frizz at all. I use there conditioner to go co wash my hair once a month. I love love there product!

  11. Savannah Jayde, Actress (verified owner)

    @Belegenza I finally made it through my bottle of Simply Smooth & I am OBSESSED. Simplysmooth & VirgINity are my go to & I have to get more!!

  12. Leesa Fawcett

    Hi Alan and Cheryl! I wanted to let you know you guys passed the Italian mother test with flying colors. My mother came in from out of town for the wedding and she said my hair color is the best it has ever looked. I also styled my own hair the day of the wedding using Simply Smooth with one pump of Virginity repair spray and then finished the ends with Spotlight Shine. Despite the cold front with the wind, Houston humidity and rain, my hair stayed in place all
    day. What a testament to your product line!
    You guys alleviated so much stress you can’t even imagine thank you thank you thank you!

  13. Margaret Polino (verified owner)

    Love this stuff!!! For me, I use two pumps on clean, wet hair and blow dry with a large, round brush. My hair stays silky and straight for three to four days, which is a first for me. I also noticed that, after a month, my hair is less frizzy and wavy in general.

  14. Alan Eschenburg (verified owner)

    Oh, Margaret! Thank you! Did you try the VirgINity Hair Repair with it, like our celebrity stylists have discovered for maximum hold and humidity protection? Keep us updated!

  15. Pam M., TX

    I have this curly/frizzy patch on the side of my head that showed up after a surgery I had a few years ago. I use this on that patch and it makes it so much easier to style.

  16. Kim Gloger

    I tried EVERY product and DIY treatment I could find but with no success. When I finally found Belegenza by a miracle chance meeting…it was like I was an ugly caterpillar who quickly blossomed into (and I mean in one magical month’s time) to a beautiful and free flying butterfly! People stopped me all day to tell me I looked amazing which was so needed after years of embarrassment and low self esteem. I no longer have the breakage from the keratins on top of my highlighted and lowlighted hair. Before these, I would go to the salon in fear of them overlapping the colors and the keratins, and now, my hair is strong, shiny and I feel fantastic again! My hair just keeps getting better and better. I’m obsessed with Belegenza! Maybe this is your miracle chance meeting to bring Belegenza in your life!! Start a magical month with using ONLY the right Belegenza products for you. Belegenza’s Alan and Cheryl will help you personally choose what your specific hair needs.

  17. Deborah F., NYC

    This summer with this package, my hair is growing superfly fast! My daughters and I are so happy given my health challenges in the past, when I had lost so much hair, compared to now. GrowOUT is amazing, and the softness of my texture has never been so great. My regrowth from my perm is so long, but with the Simply Smooth, I can keep going without a touchup which makes me very happy.

  18. Theresa H., OH

    “I was using Simply Smooth humidity blocker, for a year and it is wonderful, then I took a break from Simply Smooth and used Keratin treatments for three months, which made my hair look thin.

    I have stopped using the Keratin treatments and went back to lye relaxer every six months and using Simply Smooth in between and on my new growth.

    I have noticed a difference in my hair already!
    My hair looks like celebrity hair when I use Simply Smooth, even though I am not a celebrity! Kudos for great products!”

  19. April B.

    AWESOME!!! Does what it claims!
    I was skeptical of this product! How can something relax your hair without DAMAGING it??? Well, I still don’t know how – but this does it! My naturally curly red hair was tamed, frizz free and LIKE SILK! I couldn’t stop touching my hair and all my teaachr co-workers want to know what I used! THIS IS IT!!

  20. Margaret Polino (verified owner)

    This product is FANTASTIC!!! I have been using the Belegenza Simply Smooth for a while and it never disappoints! My dry, thick and wavy hair becomes smooth, straight and frizz free from wash to wash. Belegenza, please do NOT stop making this product!!!

  21. Pam

    Thank you both so much for the lovely surprise shampoo and conditioner. I used Simply Smooth for the first time today and I love it. I am going to take it with me to my salon on Thursday. You guys rock!

  22. Karen B

    Oh no! Cheryl Honc and Alan G Eschenburg hurry home from the red carpet!! I was desperate and had to pry open the Simply Smooth humidity fighting, smoothing product from the line up!! I’m completely out!!

Only logged in customers who have purchased this product may leave a review.

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