Yes, better than typical products as it replenishes the interior levels of structure and moisture, rather than simply masking the damage that heat creates.
Most products allow for hot spots that happen when the plates of a flat iron come together and temperatures can exceed 500 degrees, which is too much for hair. Because of the silicone factor, this damage accumulates, and is not seen until it’s too late…split ends, etc. Our products give you a warning by smoking when you heat them past healthy levels on hair, thus warning you that your tools are simply too intense. By using our products to assist styling, you use less heat over time, and will also drive the conditioning agents deeper into the core, combining to make hair better with heat styling, especially when using Simply Straight and or VirgINity Hair Repair.