| |
Until now, natural products in the salon meant underperformance and at best, a trade-off. Either it was somewhat good for the environment, and left clients not looking their best… or use dangerous chemicals that left them looking great, but at the expense of their overall health and wellbeing.
The time has come for natural, food-grade products that exceed expectations, leaving the hair looking incredible, and Belegenza delivers.
Belegenza is the one and only silicone-free, mineral oil-free, petrolatum-free, paraben-free, SLS-free, phthalate-free, & urea-free product line designed for the high-end salon and clientele. We have developed a patent-pending formula that actually penetrates deep into the hair shaft as opposed to coating the hair with chemicals. The conditioning and cleansing agents are a unique combination of the fruits of the earth, sea and strength of silk to provide condition, shine and performance never before possible in natural haircare.
Not only has Belegenza discovered a way to make each of the benefits synergistic in their effects—but has done so without the conventional chemical culprits!..... free of silicone, petrolatum, mineral oil, phthalates, SLS (sulfates), parabens, ureas! Belegenza is committed to creating and upgrading all our formulas to meet the rigid requirements set by the CEO Alan G Eschenburg at all times.
We created the silicone-free era, unlike companies that simply modify their formulas to make them “green-like” with all the hidden culprits as a base.
“I set out to make products that were superior to any professional product on the market and they had to be safe for the human being first and foremost! It just so happens that when you make humans (stylists & clients) the priority, it naturally becomes earth friendly! As our company grows, we reinvest our profits into finding ways to eliminate the detrimental chemicals from the beauty industry once and for all, yet still delivering what people have become accustomed to….beauty and performance!”
|
—Alan G Eschenburg |
See Eva Longoria and Patrick Melville, celebrity stylist in Beverly Hills Courier…
Emmy Awards 2008
Beware: Guide to questionable synthetic silicone derivative ingredient names…
(some of which are in your favorite “organic” products!....)
Silicone...or liquid glass, seals the scalp and stops the ability to absorb nourishment transdermally. (Also known as DIMETHICONE, PHENYL TRIMETHICONE, AMODIMETHICONE, DIMETHICONE COPOLYOL, CYCLOMETHICONE, SILICONE QUATERNIUM-8, TRIMETHLYSILOXYAMODIMETHICONE, DIMETHICONOL, DIMETHICONE PEG-7, POLYSILICONE-9, DIVINYL-DIMETHICONE, DIMETHICONE COPOLYMER, PEG-12 DIMETHICONE, PEG-PPG-18/18 DIMETHICONE, METHICONE DIVINYLDIMETHICONE, to name a few and the new versions…..hidden with “sil” CYCLOPENTASILOXANE, CYCLOHEXASILOXANE)
Men AND women spend big money on treatments to grow hair, but when this coating is in place, you may be just wasting your time and money and still losing hair.
Belegenza products are silicone free. We help you remove silicone and other inhibitors. Naturally, the scalp is clear and clean like when we were young, allowing for better hair growth! Weightless natural conditioning that is wholesome nourishes fully, giving you the best scenario for perfect hair and skin.
Belegenza is the only authentic silicone-free and derivative product line on the market today. No hidden “sil” or “cones.”
Doesn’t it make sense to remove the barriers? We think so, too. When you prepare your hair and scalp with our authentic, natural approach, your satisfaction will be enhanced as it will allow your current treatments to work even better than before.
All Belegenza formulas are specifically designed to encourage health for the whole picture, and you now can do good for yourself, and look good doing so.
Many customers have stopped using "hair growth treatments" and are getting better results by switching to Belegenza. They are the ones telling us, “it’s like the first time….every time.”
Green-friendly doesn’t make it human-friendly.
Green - adjective,
1. marketing technique to cover up synthetic, questionable products?
2. lush, tropical, or botanical looking labels with green themes do not a safe product make. |
For example, shampoo formulas have fundamental design elements, lathering/cleansing agent and a preservative system. Think of it like a cake which needs flour, eggs, baking powder or a car that needs wheels and an engine. The thing that makes each unique is the other components that are built into it, making the cake chocolate and the car luxurious.
Most shampoos start with water Sodium Lauryl(eth) Sulfate (common, cheap, and questionable lathering agent), making up 80-90% of the formula. Due to expense of manufacturing, the balance is made up the “green” magic, thickeners and the preservative system, leaving about 3-5% “green” ingredients. The money saved is then channeled into the cost of the packaging, advertising and the label, cleverly disquising its unreal “green-ness.” (See the above list of just the silicone derivative names)
Belegenza starts with Aloe, pure and simple.
Each formula is created from food sources and components that have been proven over time by cultures dedicated to health and wellbeing. What makes it work better than ever before is our ability to take from the foods the finest parts of it; the shine from the coconut oils, the moisture of the olive, the strength of the silk protein, the springiness of the sea proteins. We’ve combined these extracts for a most remarkable approach in hair and skin care today. Using sustainable extracts, we take care of you, and do so responsibly, so that you are empowered to take care of life. When it’s good for you, it’s good for the earth, and that’s naturally “green.”
Belegenza created the silicone-free era...
delivering products that are human-friendly,
exceeding professional expectations. |
