Belegenza GrowOut Shampoo and Strengthener

ALL NATURAL GrowOut Shampoo and Strengthener BETTER THAN MINOXIDIL?
The FDA has only allowed Rogaine and Minoxidil to make claims of hair regrowth…

Until now!

Keep reading to find out how Belegenza supports the use of most hair growth treatments,
including Rogaine and Propecia, laser treatments, and how to get the most of your treatments!

Allopathic (drug) based, Minoxidil (Rogaine, brand name) does not cause hair to grow… it simply dilates the capillaries supplying blood to the hair follicle and slows the effect of harmful dihydrotestosterone (DHT) which slows and eventually stops the hair from growing. Unfortunately, it comes with a few side effects that you may not want! But, before you think this is a Rogaine bashing article, let us explain!

You can maximize your regrowth of hair using either Rogaine and/or GrowOut Shampoo and Strengthener from Belegenza!

Of course, we have designed GrowOut Shampoo and Strengthener to be used alone, but if you are already using Rogaine/Minoxidil, we will show you that they are great together. For the “natural” types, you don’t have to use allopathics to get your hair back, anymore!

Oh, and women, stay tuned, because you can use GrowOut Shampoo and Strengthener! No problem!

Naturopathic based health treatments work differently than allopathic based drug formulations. Rather than blocking a function, naturopathic formulations remove blockages and create environments that allow natural processes to flow……

How GrowOut works is in the naturopathic manner. It sets the stage for healthy hair regrowth by nourishing the scalp and hair…..with no side effects! Except a few good ones that we’ll tell you towards the end of this article!

Before we talk about how Belegenza’s GrowOut Shampoo and Strengthener will have your follicles flowing with hair regrowth, let’s take a look at some of the unfortunate facts about Rogaine/Minoxidil…and why you can use them together!

Unfortunately…. Allopathic (drugs) come with “contraindications” better known as side effects!
(This is what the little insert says)…..

Minoxidil (Rogaine) Warnings:
For external use only
Flammable
Do not use if

You have no family history of hair loss
Your hair loss is sudden or patchy
You do not know the reason of your hair loss
You are under 18 years of age
Your scalp is red, inflamed, infected, erritated, or painful
You are using other medications on the scalp

Ask a doctor before use if you have heart disease

When using this product

Do not apply on other parts of the body
Avoid contact with eyes
Some people have experienced changes in hair color and/or texture
It may take 2-4 months to see results
The amount of hair regrowth is different for each person.
This product will not work for all men

Stop use and ask a doctor if

Unwanted facial hair growth occurs
Chest pain, rapid heartbeat, faintness, or dizziness occurs
Sudden, unexplained weight gain occurs
Your hands or feet swell
Scalp irritation occurs and continues or worsens
You do not see hair regrowth in 4 months.

Not for use by women. May grow facial hair. May be harmful if used during pregnancy or breast-feeding.

Keep out of reach of children.

Essentially, your scalp gets dried out, red, irritated, the texture of your hair changes and there is no promise of more hair.

GrowOut Shampoo and Strengthener works to lessen the effects of lessening harmful dihydrotestosterone (DHT) without the danger or side effects!

A healthy scalp that is moisturized, seems to grow hair better than a reddened dried out scalp. So, the basic formula, that is Sodium laurel(eth) Sulfate-free is gentle and kind to the hair and scalp. It is fortified with natural and organic essences that condition and nourish scalp, encouraging it to do what it naturally does…grow hair.

Combined into that gentle, effective cleansing shampoo and strengthener is an ingredient that is based on a vitaminized peptide complex. Our secret patent pending ingredient targets the main causes of alopecia—a physical phenomenon that in a lifetime, can affect the hair growth cycle in as many as 70% of Caucasian men and up to 50% of Caucasian women. It helps slow the aging effects by lessening harmful dihydrotestosterone (DHT) production, improving irrigation (blood circulation) of the hair follicle and stimulating the production of anchoring molecules (molecules that hold the hair in the follicle longer!)

No contraindications, no side effects, no unwanted facial hair, no color changes, etc.

Better yet, if you are already using Rogaine/Minoxidil, GrowOut Shampoo and Strengthener can soothe and moisturize the scalp, protect the hair from color changes and improve the texture and condition of your hair, at the same time maximizing Rogaine’s effects!!! (If you can’t beat ‘em, join ‘em!) GrowOut Shampoo and Strengthener is simply the best choice of shampoo for anyone wishing to regrow and thicken their hair, whether you use Rogaine or not!

What about the real side effects of GrowOut Shampoo and Strengthener??

There will be a hair texture change! An incredible shine and fullness that makes your hair look better than ever, while you are encouraging new growth. When tested in vitro, there was a 121% increase in growth, and the bulb of those hairs appeared more highly structured and differentiated!
There may be a more rapid heartbeat due to the excitement you will have over your great hair!
You may gain weight, but it’s because your hair weighs more!
Your feet may swell from standing in front of the mirror admiring yourself too long!
It’s made of food and you may want to eat it…. Do not eat it! Smells good, though! And definitely keep children from eating it, too!

Summing it up……

Minoxidil/Rogaine equals side effects and contraindications and warnings. Weigh out the benefits and choose.

GrowOut Shampoo and Strengthener nourishes the hair and scalp and encourages hair growth by allowing DHT to get reduced AND improving irrigation of the hair follicle while stimulating the molecules that anchor hairs longer. With moisturizers and naturopathic ingredients, we set the stage for maximum hair regrowth.

What have you got to lose??? Besides your hair?

Let us help you get the most from your hair and any regimen you are currently using.

Belegeza GrowOut

Special information for those who really like technical information, and those interested in learning more and carrying this product in their salon or specialty store.

In a currently successful shampoo and conditioning formula, we have introduced a patented ingredient with proven clinical evidence of increased hair anchoring, hair growth improvements, and increase hair bulb development.

Popular belief, established in the marketplace by well know drugs, such as Minoxidil and Propecia, demonstrates that lessening the harmful dihydrotestosterone(DHT) production in the follicle improves irrigation and circulation of the hair follicle and stimulates production of anchoring molecules of hairs. In other words, it increases respiration at the root of the hair, increasing its ability to build hair more effectively due to the circulation of the blood supply that provides the building blocks of each individual hair, and stimulates the production of the molecules that keep that hair anchored into the follicle as long as possible. Because hairs go through growing phases and shedding phases, consumers are interested in prolonging the growing phase and delaying the shedding phase as much as possible.

Due to developments in the cosmetic area, ingredients that are now acceptable to be used without prescription are now available to lessen the effects of DHT and we are introducing this ingredient into an already gentle and effective shampoo and conditioner in one formula originally developed for the professional salon market. With this gentle yet effective cleansing shampoo and conditioning treatment, clinical evidence shows the lessening of shedding, and the increase of hairs that stay anchored during the growing phase.

Benefits of our shampoo/conditioner are numerous. Not only in clinical/practical application is this ingredient compilation effective and desirable, but also increasingly desirable due to the recent “green friendly” media and marketing push.

For example, the main cleansing agent is a gentle form of coconut extract that replaces the harsher surfactant Sodium Lauryl(eth) Sulfate (SLS) , known to be harsh on the scalp as well as under question over it’s possible link to cancer. “Green friendly” and organic conscious customers are very aware of this and are continually looking to eliminate this from their personal care products. It is commonly believed and experienced that this adversely affects the scalp and hair, drying the hair and follicle, thus reducing its growing phase and lessening each follicle’s anchoring molecular abilities. Because SLS is commonly the most abundant ingredient besides water, we find it a definite benefit to replace SLS with a very gentle, yet effectively cleansing agent.

Petroleum and mineral oil derivatives have come under great scrutiny and are also frowned upon in any “green friendly” and organic conscious customer. It is not recognized as compatible with the human body, and those looking to retain their hair believe that natural is the most appropriate way to achieve a healthy head of hair.

Silicone and its derivatives are numerous. These ingredients are heavily used in the beauty and personal care industry due to their ability to cosmetically cover damaged hair. Unfortunately, the safety of these ingredients is coming under scrutiny and in our opinion will be proven as incompatible with the human body, much like silicone leakage from breast implants. Though no mainstream campaign for the dangers is currently present in the media, it is our belief that it will eventually be revealed and the use of any silicone or its derivatives will be as taboo as using mineral oil/petroleum. When that comes about, we believe that this will further strengthen our market demand. Also, we believe that with this kind of foresight, the market will see that we have their best interests in mind far before the media and conventional product manufacturers, positioning us as the market leader in products that are safe and compatible to the human body.

Fragrances, one of the most important components of the psychology of selling a cosmetic preparation, have come under new scrutiny as well. In 2007, two well known consumer brands were attacked by the “green friendly” and organic customer types for having Phthalates in their fragrances. Believed to cause a multitude of diseases, these manufacturers immediately changed their fragrance compositions to reflect a safer formula, thus empowering their customer loyalty for having moved quickly in the matter. We use fragrances that are Phthalate-free. Along with safety, our fragrances are chosen with the most popularly sold fragrances in mind and with associated properties that customers relate with wholesome, natural, scalp stimulation and hair growth.

With this as the base formula, we feel that we have answered the customer’s need for a natural, safe, effective shampoo and conditioner that will be a choice above any conventional formula for the “green friendly” and organic type customer. Inside of this framework of product “perfection,” we have added a clinically proven winner ingredient (This Ingredient)!

This Ingredient

Based on a vitaminized peptide complex, This Ingredient targets the main causes of alopecia—a physical phenomenon that in a lifetime, can affect the hair growth cycle in as many as 70% of Caucasian men and up to 50% of Caucasian women. This Ingredient helps slow the aging effects by lessening harmful dihydrotestosterone (DHT) production, improving irrigation of the hair follicle and stimulating the production of anchoring molecules.

In vitro:
Evaluation of cultured hair follicle explants incubated with This Ingredient for 14 days

Hair growth of explants increased by as much as 121%

Adhesion molecules, i.e. molecules that anchor hair in follicles ( Laminin 5 & Collagen IV) appear more prevalent

A more pronounced sinusoidal structure, conducive to anchorage, is visualized at the dermis/epithelium sheath junction.

DNA array:

Genes responsible for hair strength are stimulated

Clinical Study:
Videotrichogram & morphological study on males with alopecia, 4 month treatment with This Ingredient.

67% of volunteers showed an increase in the proportion of anagen hair

Up to 46% increase in A/T Ratio ( Anagen Phase of growth/Telogen Phase of loss)

Hair bulb of telogen hairs appeared more highly structured and differentiated

This Ingredient offers a promising alternative of the use in hair strengtheners, anti-hair loss lotions, conditioners and leave-on treatments.

With our attention on compatibility, we believe that the combination of This Ingredient with our formula is synergistic in its performance and will be proven winner in the marketplace!
What will the product do?

Not only will the product deliver the results promised by factual clinical evidence, the test market has shown overall satisfaction in all areas of performance expected in a luxury end shampoo and conditioner. Test consumers tended to believe that not only did they have more growth of hair at the scalp and hairline, but that they also experienced more growth in length overall. This aspect has us believe that if marketed properly, will have the belief of not just more hairs present and growing, but also that those who wish to grow their hair out more quickly will purchase this product. Due to the sensitive nature of those losing their hair, whether genetic thinning, genetic fine or sparse hair, or those who lose their hair due to trauma (cancer treatments that cause hair loss), or simply a bad haircut or extreme damage that ruins the hair, there is strong evidence that consumers wishing to grow their hair in a quickly as possible will reach for a product with this promise. The consumer in emotional upset of “problematic” hair will reach out in many ways to help FEEL better about the traumatic situation. We believe that our clinical evidence is the absolute strongest in the market, and with proper marketing can gain the market foothold and be the industry standard for an issue that seems to affect more than 50% of women and 70% of men in their adult lifetime.

The target customer is men and women who are committed to keeping and or restoring their hair. Given that the main causes of alopecia (baldness and/or thinning)—a physical phenomenon that in a lifetime, can affect the hair growth cycle in as many as 70% of Caucasian men and up to 50% of Caucasian women. This formulation helps slow the aging effects by lessening harmful dihydrotestosterone (DHT) production, improving irrigation/circulation of the hair follicle and stimulating the production of anchoring molecules.

Another strong market is the ethnic market. Due to the caustic nature of straightening and relaxing treatments used by predominantly African-American ethnic hair consumers, breakage of hair and induced chemical baldness is a major concern and problem. In the category of ethnic products, a very popular product is referred to as a “Root Stimulator.” This product is typically an oily substance believed to nourish the follicles to encourage the growth of the hair. There is NO clinical evidence that this is an effective treatment, yet many of the major manufacturers of ethnic products provide a “Root Stimulator” or “Grow Treatment.” Because of this “belieAf” in such a product, it is assumed that with the proper placement and marketing, This Ingredient, with its clinical evidence can be a major competitor to the already existing market.

The salon industry standard has been captured by Nioxin. Their company has created specialty products for each category of fine, thinning, limp, broken, fragile, tinted types of hair. They have also created support products such as gels, treatments, and hairsprays. We know that this has been on the market for over 10 years, and has been positioning itself as the best known in the category, other than other products delivered in the pharmaceutical category, such as Minoxidil and Propecia. Because Minoxidil is primarily a leave-on treatment for the scalp, it creates no direct competition. In actuality, it calls forth the consumers awareness to use the most supportive type of shampoo and conditioner, and Nioxin seems to have answered the consumers want for this kind of product. Unfortunately for the consumer, Nioxin has no scientific evidence for increasing the hair density or growth. Its propaganda leads unsuspecting consumers to believe that its effectiveness is due to its enormous list of essences of plants (none of which are proven hair growth stimulators). Also, it is a major user of silicone derivatives, which we believe actually clog the follicle and smother the scalp, thus slowing the respiration of the scalp which is the origin of healthy hair!

Because Minoxidil makes no type of shampoo or conditioning product, the consumer has been lead to believe by sales pitches started by salon professionals and word of mouth advertising that it is the best choice if attempting to reclaim and restore hair in alopecia situations. We believe that up until now, it has been a most appropriate choice, only because it may have the least number of “green Unfriendly” ingredients. We also believe that its success is due to the recommendation of salon professionals for the past 10 years.

Propecia is an oral prescription drug with many side effects, including liver compromising contraindications that are well documented in the prescription supplements of Propecia. Because it is an oral prescription, there are no cosmetic products linked with this drug at all, thus leaving Nioxin as the number one choice. ( As mentioned earlier, the ethnic market’s “Root Stimulator” type products are specified to the ethnic market, yet have NO proven ingredients and survive solely on wishful thinking, marketing and “Old Wive’s Tales” beliefs.)

Therefore, it is our belief that when properly marketed as the direct competitor to the Nioxin category of products, it can easily take sales for 3 main reasons.

It has been on the market for over 10 years, and those who use it know its limitations.

Consumers are always ready to try something new, especially in the beauty care industry. The promise of the next magic bullet allures many dollars from consumers bomabarded with propaganda (magazines, television, media) that reinforces their insecurities, of which thin hair or baldness is one of the biggest fears of both men and women.

It is simply not as effective as our formulation.

There is NO scientific factual information backing Nioxin or any other shampoo/ conditioner on the market. We have a clinically/scientifically proven ingredient, as well as have introduced it into a formulation that parallels the Nioxin type ingredients. Thanks to the propogana of this company, we have included ingredients that the consumer will trust as “growth stimulators.” Coupled with this NEW PROVEN INGREDIENT, we feel that we will not only lure the consumer to our brand, but because of professional performance of the product, the safety of Phthalate-free fragrances that are demographic winners, and beautiful packaging and design, the luxuriousness of the product, we will certainly retain them as repeat consumers for years. And due to the effectiveness of this ingredient, we expect that we will create other support products that will not only perform, but will also keep the consumers attention, and cause further sales of treatments, gels, pomades, shine products, conditioning treatments, hairsprays, etc. which can be customized to each category of market, i.e. thin hair, color treated fine hair, fine hair, male pattern baldness, female alopecia, limp hair, fragile hair, sparse coarse hair, etc.

It has NO proven ingredients that will cause any hair growth or restoration and it has built its market share and loyalty on unproven quasi-natural ingredients that people want to believe that work.

We have proven ingredients synergistically combined with a proven professional salon quality shampoo and conditioner that sells repeatedly.

Keeping up with the Joneses vs. Keeping up with the Hiltons….

Another market that has not been shown is one that is understood easily by the beauty professionals, and “gossip” type media involving bad haircut correction!

As much as women seem to love to change fashions, they are continuously changing the fashion of their hair. Most stylists wish that they had the magic formula to growing out the hair of each and every client. For the stylist, this would insure that the clients would come back sooner for haircuts. For the client though, it is very common for a client to get a BAD haircut from time to time, and the first wish is that they could grow it out quickly! Also, due to the harshness of coloring and tinting treatments, and their recent increase in “home jobs”, there is a need from time to time for clients to want to grow it out as soon as possible.

Women are now having to contend with keeping up with the Hiltons. It seems as if every issue of a fashion magazine shows the “new look” that the models are wearing….Paris Hilton for example. Though consciously we know that she could not have grown her hair out 14 inches since last month’s issue of photos, there is still the fantasy that it is possible. The promise of long luxurious hair is similar to becoming 4 dress sizes smaller in the next 30 days, and enormous money is spent chasing after these impossible dreams.

Thus, we believe that this can forward our sales, if marketed with the above scenario in mind. Long, luxurious hair has always been associated with being more attractive, healthier and wealthier! Fine thin, and limp hair makes a healthy person look less attractive, and the underlying want of women and men is to be more powerful, wealthy and attractive. Therefore, we believe that this formula can be marketed to satisfy the “want and need for power, wealth and attractiveness” of the consumer who is being bombarded by television, media, and magazines with images that undermine self esteem.