Disclaimer: We could answer this question ourselves. However, we have chosen to allow one of our satisfied users to answer this question with us.
We say, no need to water things down. Water weighs a lot, and we ship tons of product per year. So, rather than ship water weight to you, we believe in saving fuel by reducing the actual shipping weight, and save you money by shipping the potent and powerful ingredients in our concentrated products. Now, you can add water at home, right?
And, now from another happy customer.....
"My name is Dana D. I am 24 years old and dye my hair 6-8 times a year, for the past ten years. I have taken my hair on quite the journey of discovery from red (fuchsia) to black, rusty blonde to platinum blonde, back to red, and finally natural blonde. I was relieved my stylist was able to achieve what I wanted without leaving me bald (and believe me, at times I felt this was going to be the case). Before leaving the salon I would thank him, admire his work and then… walk right past the case of “high dollar” products get into my car and drive straight to the nearest corner store.
I used to struggle growing out my hair. And was willing to try anything to make my hair grow longer, almost anything, except spend money. My stylist explained many top selling brands dilute their formula, and replace natural ingredients with harsh chemicals and derivatives. I avoided spending money on hair care, because I thought it was something I did not need to invest in. However, once I realized cheaper products were only hurting my hair, the maturity followed.
This is a personal choice. My stylist explained Belegenza is a concentrated formula. I am a recent college graduate sticking to a budget, diluting the shampoo allows me to go longer before having to purchase more. When I began using Belegenza, I needed the formula to be as concentrated as possible to work through the years of build-up left behind by previous hair products. Now that my hair is healthy, growing and vibrant, the diluted solution works just as well.
I was buying a top selling shampoo for years. 29-dollars for 16oz, and now I spend 31-dollars on 8oz, that I dilute into essentially 16 oz. Therefore I am not spending much more than I was, but in reality I am gaining so much more.