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Belegenza....the organizing principles and beliefs
Natural…no side-effects.
Return to proven beauty methodology of cultures and civilizations.
Use technology to extract the effectiveness and eliminate the side effects.
Combine cultural and technological properties for synergistic results.
For the delivery of products to society for the authentic expression of beauty with responsibility to the health and wellbeing of the human and the environment for the empowerment and satisfaction of individuals such that their individuality is an empowerment and contribution to a world that works for all.
In other words, to create great products that leaves people to get on with living a great life, and includes that possibility for everyone from start to finish.
Personal approach to saving the humans from the industry....
The company was founded by Alan G Eschenburg, owner of The Secret Salons in Houston, Texas. It started out as research to develop a product that would provide curative value for various beauty-product related skin and scalp conditions, and to create a topical product to eliminate skin maladies for stylists and their clients, yet surpassing professional styling standards.
| “I ran out of choices…..I had to do it, because I love beauty and I needed safe products. I was suffering from chemicals, but depended on them in the salon. I saw others suffering from them, too. I realized that it was up to me to do something about it, and when I did, the world started to work in my favor. Like a whirlwind, I found the property, the players, and the resources to accomplish this huge undertaking. Mostly I found my real purpose in life as I accepted the world’s gifts to go forth. I don’t always say it’s easy, but nor was inventing a light bulb, I’ve heard. I just keep on going longer than anyone else. I see safe products that give people their experience of all the beauty life has to offer. When you feel beautiful, and know that you’ve done all the right things, it is so satisfying. I know at the end of the day, that I did all I could in my power to do the right thing to help myself, my family, my fellow professionals, my community, and the world at large. I also appreciate that the “game” I created allowed people to do that, too, whether they realized it consciously or not.” |
— Alan G Eschenburg |
- To provide safe and effective products for stylists, their clients and the planet;
- To be the leader and creator of new realms of beauty related products;
- To eliminate ingredients that may contribute to industry related diseases;
- To eliminate the use of carcinogenic compounds from the industry’s products;
- To interrupt and eliminate pollution of the water supply from beauty products;
- To be the most advanced and in-demand human-friendly/earth-friendly beauty care products in the world-wide market;
- To partner with those who use, design and develop and distribute our products and services;
- To catapult the advances and profits to make the world a better place for all, and to be known
as the leader in causing the clean-up and beautification of the beauty industry;
- To cause a new paradigm of profitability for all who are involved with our company;
- To deliver breakthrough education that is the standard of excellence, performance, profitability
for this new paradigm of the beauty industry.
- Free of chemical culprits…. But why silicone??
| “I’ve always had the ability to see the future and because of this, I see that soon, we will begin to deal with the reality of silicone and it’s potential and real dangers to the the human body and our earth systems. So, I’ve stepped up to the plate, against conventional agreement and developed these natural products that are in demand as the truth is revealed!” –Alan G Eschenburg |
— Alan G Eschenburg |
Silicone and its derivatives
( a.k.a., DIMETHICONE, SIMETHICONE, CYCLOMETHICONE, DIMETHICONE, PHENYLTRIMETHICONE,AMODIMETHICONE, DIMETHICONE COPOLYOL, CYCLOMETHICONE, SILICONE QUATERNIUM-8, TRIMETHLYSILOXYAMODIMETHICONE, DIMETHICONOL, DIMETHICONE PEG-7.) POLYSILICONE-9, CYCLOPENTASILOXANE, DIVINYL-DIMETHICONE, DIMETHICONE COPOLYMER, PEG-12 DIMETHICONE, CYCLOHEXASILOXANE, PEG-PPG-18/18 DIMETHICONE, METHICONE, DIVINYLDIMETHICONE) have been replacing natural ingredients in all aspects of human consumption for the past 20 years. Derived from sand and synthesized at over 1700 degrees, its full-blown side effects on the human body are yet to be known. Belegenza, Extraordinary Hair Care, was founded on commitments to beauty, health and well-being, and manufactures, markets, and sells beauty products that provide safe alternatives to silicone-based hair and beauty products. Up until recently, hair care professionals and consumers have had to choose between beauty, performance, and complete safety. Belegenza’s breakthrough research and formulas use only food-grade ingredients, exceeding professional standards, and ensuring beautiful results.
Water -less formulas?
Typical professional and retail hair products contain about 3-5% of their active ingredients in a base of water or other synthetic ingredients. Belegenza provides 8-33% active ingredients, in a base of vegetable/plant juices. Belegenza engages in ongoing research and development, refining our methods, practices and formulas, and is the consumer’s choice in green-friendly products. We also decrease the cost of shipping and fuel usage by not adding water weight to our products….this approach is “greener” and earth-friendly. For example, our 8 oz. shampoos are equivalent in usage to a typical professional shampoo that is 20 oz.! You just add your own water as you use it!
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