The Beautista, Michaela Healey says: I’ve been completely LOVING the Belegenza RoMANce Deep Conditioning Treatment. It’s completely giving me the extra boost of moisture that my hair always
craves this time of year. I just started using their Simply Straight, a progressive straightening product that I’m hoping will give me Jennifer Aniston’s hair. I’ll keep you posted…
Can I put RoMANce in my at-home color?
Well, the manufacturer suggests that you only do your coloring according to the directions included. AND, as you know, when you go to a salon, we do things that could never be written on those tiny little tubes and boxes. This is why Monday in the salon industry are so “holy!” We take class after class to learn the art and science of coloring, cutting, styling, etc. So, when it comes to doing things according to directions, colorists have unbelievable credentials!
Nevertheless, if YOU wanted to break the rules, as I have always… you take your chances with a mishap, but that is where I’ve always learned the most. If not, Belegenza would not have come to be! I don’t use RoMANce in coloring, unless I want to soften the color coverage by diluting the pigment load. In other words, it
Do not attempt. These stunts are meant for professionals! LOL!
would be like adding more water to the “iced tea”…still tasty, but not as potent. When we were developing our products, we found that adding SpotLite Shine S500 Serum, though, was a masterpiece! It is NOT according to manufacturer directions, so we are not telling you to do anything other than the way they say! BUT, we simply put a teaspoon of SpotLite into the standard color formula and went on with our usual M-O …..until we rinsed, smiled, delighted, and saw that the color was enhanced and more true to color than ever! It was part of our research that lead us to ProTect Base & Stain Resistor, which is a whole combination of good things that I will talk about more later.
So, I am not recommending you do anything different than what you are told by the directions of the manufacturer….BUT, if you do something to break the rules, you may be delighted, enhanced and smile more than ever, as your eyes feast upon the “spotlit“ color that was meant to be!
When using both skincare products, which should be applied first?
When using Simply Young Skin Tightening Spray and Timeless Skin Moisturizing Lotion, it is important to use the Simply Young first.
Simply Young’s water based (ALOE) formula needs the cleanest skin to do its job properly. Even with the lightness of the Timeless, the emollients of Timeless can inhibit the very tiny co-factors of Simply Young to get into the depths of the skin for maximum repair, healing and nourishment.
We do not recommend, though, that you use the Timeless around the eye area. We have not put any acrylates in there for safety purposes (unlike most eye creams). Without the acrylates to “hold” the emollients in place, Timeless will have a chance to creep into the lash line and or the eye, which may cause some sensitivity for certain people. So, if you choose to use it around the eyes, do so responsibly, and discontinue if redness, itchiness, or irritation occurs.
Simply Young can be used in the most delicate areas, and it has been reported as a miracle in a bottle on freshly waxed or shaven areas, thus less bumping, ingrowns, etc. I just burned myself last night when opening the vegetable steamer…grabbed my Simply Young, and within 2 minutes the pain subsided, and there is not even a
Work that hair recipe, Julia! ...Belegenza!
red mark! Lesson? Stick to meat and cheese……I mean, keep Simply Young near the kitchen when trying to be Julia Child!
As Julia would say….Bon Apetit!
IlLustrious Shampoo & Cleanser is named this on purpose, but is overlooked in what it really means.
I, personally, have used shampoos that are pH balanced as a body cleanser since before beauty school! I wasn’t sure why, other than my skin never felt tight, dry or itchy as it did when using bar soaps. It wasn’t until I studied what pH was all about, and then realized that I had been doing my skin a favor since I was about 16!
The pH of bar soaps can be anywhere from 7 to 12, which is extremely alkaline. It removes the skin’s natural acid mantle which is about 4.5 to 5.5! When you remove the mantle, you are stripping it of its protective secretions that regulate the immunity factors of the skin. It also causes a “swelling” or loosening of the skin. It takes quite a bit of time for the skin to “over-produce” the mantle again. This is why a lot of teens get more acne. The skin gets stripped and then the skin over-reacts to create the acid mantle, and when this happens, zits and all kinds of problems get stirred up…. in the long run? Premature wrinkling! Each day, the skin is attacked by high pH levels, it rectifies itself, but in the long run, the skin is like a rubber-band that gets stretched over and over…. Eventually it breaks, after it looses its elasticity.
Answer? Lose the bar soaps! Say hello to IlLustrious Shampoo & CLEANSER! It even safely removes mascara, without tightness, drying, etc. and preps the skin for a perfect makeup application due to its perfect 5.5 pH balance!
Also, because the bacteria that cause odor thrive in high pH, you will find yourself not needing deodorant as much either!
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COO of Natural Glamour.... Belegenza!
CHERYL HONC
Cheryl Honc, the Chief Operating Officer and Product Formulator for Belegenza, is the embodiment of brains and beauty. She is the living breathing fantasy of the babe in the lab coat and spectacles that transforms into Marilyn Monroe with a shake of her tousled platinum curls. We’re all very lucky, you know. She might have gone a different route. She might have stayed in her small hometown and become a pharmacist. After all, she was headed in that direction. Cheryl was certain her future would involve formulas and potions, but on the other hand, she also knew her heart was just too fancy to be sequestered in a research facility or doling out prescriptions at your corner drug store. While attending school full time and managing her local pharmacy, she puzzled over what kind of life would possibly combine science and style, formulas and fashion? What was a brainy glamour girl to do? Every night she threw wishes at lucky stars and stared into the crystal ball with a brilliant blue gaze, filled with faith that her questions would be answered and life would be a fairy tale. She searched long and focused on far away places, but when the answer arrived it was much closer, and in the form of family.
When her brother Alan opened a new salon in the world famous Houston Galleria district and needed a receptionist, a bell rang in Cheryl’s head and she ran as fast as her red stilettos would carry her from hometown of Victoria, Texas to sign up and sign on. And just like that, with a click of her fabulous shoes, she was Dorothy, permanently ensconced in the Emerald City makeover scene. Like a tornado, she was whisked into a whirlwind of beauty and fashion and glamour.
Surrounded by this thrilling and fast paced world of stylists, Cheryl looked around and felt everything clicking into place. It still wasn’t completely clear yet, but she saw a glimpse of her future, and it was beautiful! Without a moment of hesitation, she registered in Cosmetology College, seeking out as many extra workshops and classes as possible. In the blink of an eye, she was certified by Goldwell Color Systems and CHI Japanese and Bio Ionic Straightening Systems, rocketing past her initial position as receptionist, to apprentice extraordinaire, to a talented stylist and colorist. One of her fondest memories is the first time she met the International Color Director of L’Oreal, who complimented Cheryl’s work on a “double process” blonde. “It was like having Annie Lebowitz compliment my photography!”
The cherry on the cheesecake sundae that brought everything together was yet to come, a few years later. While Cheryl was immersing herself in the excitement of being an in-demand stylist both behind the chair at the Houston salon as well as jetting off to work behind the scenes at glamorous shows like the Emmys and the Oscars, her brother was busy with his own big dreams.
As the owner of Belegenza, Alan was building the perfect environment for fostering creativity, beauty, and science, all under the same roof. He became obsessed with creating natural beauty products that did no harm to the client, the stylist, or the environment, yet far exceeded the performance of any conventional product. Cheryl found herself spending more and more time working closely with Alan to uncover these impossible solutions and became fascinated with the process of discovery, and committed to the cause.
One day, while assisting with the latest experiment, she suddenly connected all the dots in her constellation and realized that this was the life she had asked for when she looked into her crystal ball, years ago. Immediately, she pulled out her lab coat from the old hometown pharmacy, added some corset lacings and a frosting of sparkles, of course, and officially began consulting on the development of these new and exciting products that fulfill natural beauty. She happily plunged into the testing phase, and applied her pharmaceutical wisdom to the challenges of the formulation process. When the alchemy was perfected, she became the official “nose’ of the line, selecting the fragrances that beautifully complimented these revolutionary new products.
She knew her life would be magical, but never imagined that her talent as a colorist and stylist, and her background in science would one day make the journey full circle to find her the Chief Operating Officer and partner in Belegenza! She’s never looked back. It must have been fate, or maybe the red stilettos.
We are so excited to be history in the making!
Goddess.Huntress has started the first High Fashion for natural products editorial, and have begun with Belegenza!
Take a look at these incredible photos…… and the beauty of SpotLite Shine S500 Serum !
Upper Eye: ZuZu Luxe Eye Shadow in Ice Princess, Josie Maran Natural Wonder Argan Powder Palette in Hope, Gabriel Cosmetics Eye Liner in Navy
Under Eye: Josie Maran Argan Eye Shadow in Embrace
Lashes: ZuZu Luxe Mascara in Onyx
Cheek: ZuZu Luxe Mineral Bronzer
http://thebeautista.com/2010/08/25/seriously-shiny-hair/
Seriously Shiny Hair: Belegenza Hair Care Products
Ever since I had that horrible stint in Blonde Land and fried my hair, I am on the constant hunt for the perfect hair product. I’ve found a lot of things I like, but nothing that has me completely won over. Until I found Belegenza.
I think it was love at first wash. IlLustrious Shampoo has gotten my hair seriously shiny. I mean like shiny enough to see your face in. I’ve been bummed since aforementioned terrible dye job because my hair was lacking its prior gorgeous (if I do say so myself!) shine. Nothing was bringing it back to its former glory. But it’s got its groove back now! It’s shine central over here! I’m also loving that it’s sulfate, phthalate, paraben, salt and petrolatum free.
And as much as I’m loving the shampoo, I’m adoring the Dramatic Daily Volumizing Conditioner. On top of all my hair woes, I also have fine hair. (I often wonder how the hell this happened because my mother has this great bouncy, voluminous hair that I have to spend $60 on a blowout to even get close to resembling.) This product is silicone-free so it’s not weighing down my already prone-to-limp locks and I really am getting some great volume from it. LOVE.
So excited about this find!
Michaela Healey
http://thebeautista.com/2010/08/25/seriously-shiny-hair/
VirgINity Hair Repair Conditioner….. restores the feeling of natural hair to colored, permed, relaxed and straightened hair, immediately.
There was a product back in the 80’s that was the only thing that I had ever seen that could restore ‘trashed’ hair to a stable decent condition. The problem was that it stunk…..literally, and it took enormous time to dry into the hair, so that it could do its job. In the 90’s the introduction of silicone derivatives allowed for a new formulation that was extremely effective at restoring the condition of the hair. Unfortunately, it left the hair feeling a bit ‘gritty’ initially after the treatment, and it could take over an hour to dry into the hair, at which point you had to rinse it out, and THEN style it out. So, if a client wanted this treatment, or worse, NEEDED this treatment, the coloring and conditioning process could take an extra hour or more! Who has that much time anymore?
VirgINity, is instantaneous! All there is to do is spray it into freshly shampooed hair! Blow-dry and style as usual, with plenty of free time to show off your new hair!
Not only is it easy to use, but also, lasts up to 7 shampooings. Simple enough to use at home, and is a must if you ever flat-iron your hair.
Because of its conditioning quality, it keeps all haircolors from fading better than anything in salons and/or drugstores.
Today was Cheryl’s and my day of beauty. We have been so busy with growing pains at Belegenza, that our roots had gotten out of hand! Those who know how caustic and devastating bleach can be on the hair and scalp, it was sure that we had our work cut out for us.
So, we always start with ProTect Base Cream & Stain Resistor. I had to bleach out for 1 .5 hours after application, and Cheryl had to process for about 1 hour. But, because our new-growth was over an inch, we had to apply to the hair near the line of demarcation first, and then re-apply afterward from the scalp to the line of demarcation. AND with all that extra work and extra time, we neither had broken hair OR an abrasion, burn, or even any tightness on the scalp! I even went in the sun today, with no discomfort whatsoever!
I love using our products. It reminds me what a great job that our team has done to bring out the finest performance in any products in the professional category. I say that boldly, because I usually pretend that “it’s not good enough.” Let me tell you though… I thank YOU, because all our customers are very persnickety! In other words, you demand the best from us, and we don’t bring out a product until we’ve addressed the minor details that you need handled…..
Those of you who are sensitive to color? ProTect! Those of you who are getting relaxers? ProTect! Those of you afraid of absorbing toxicity from coloring products? ProTect! Remember, I developed this for myself and my own mother, to PROTECT her from the coloring that we do on her… and don’t be fooled by so called organic colors… Just because the box looks natural doesn’t mean the active ingredients are any different than the ones in the glossy packages! AND yes they can say it, because it is derived from organic compounds….. so is Benzene! And, it will kill you, too!
Rather than leave you flat with the bad news about coloring, I lift you back up with the possibility of being safer when coloring…. ProTect!
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