Ask Alan

March 9, 2010

Other names of Silicone (derivatives)?

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Here’s what Merriam-Webster’s Dictionary has to say about it:
Silicone- any of various polymeric organic silicon compounds obtained as oils, greases, or plastics and used especially for water-resistant and heat-resistant lubricants, varnishes, binders, and electric insulators.
Here’s a list of some of the many forms of silicone derivatives:
DIMETHICONE, PHENYL TRIMETHICONE, AMODIMETHICONE, DIMETHICONE COPOLYOL, CYCLOMETHICONE, SILICONE QUATERNIUM-8, TRIMETHLYSILOXYAMODIMETHICONE, DIMETHICONOL, DIMETHICONE PEG-7, POLYSILICONE-9, DIVINYL-DIMETHICONE, DIMETHICONE COPOLYMER, PEG-12 DIMETHICONE, PEG-PPG-18/18 DIMETHICONE, METHICONE DIVINYLDIMETHICONE, to name a few and the new versions…..hidden with “sil” CYCLOPENTASILOXANE, CYCLOHEXASILOXANE.

There are others coming out all the time, and blends of these compounds.  Be aware, and feel free to ask Alan anytime if you’re not sure!

You can go to Belegenza.com to read more about some of the reasons we have eliminated these ingredients.  We are the creators of the silicone-free concept, as well as other ingredients we’ll talk about later.

Alan

March 5, 2010

How did John Leguizamo get Belegenza?

Filed under: Uncategorized — admin @ 8:01 pm

Insider peeps just presented to John Leguizamo a gift bag of Belegenza products….. just in time for the Oscars….

Where did it happen?   Can’t tell.  When?  Minutes ag0!

They tell me he is really, really, really nice and great to be with….  We love hearing that about our celebs.

Big thank you to the Belegenza Team members, but wait…..I’m jealous!  You got the fun part of meeting JOHN LEGUIZAMO and visiting with him!

In the bag???   SpotLite Shine S500 Serum, GrowOut Shampoo & Strengthener.…….  See you on Oscar nite!   Good luck, John!

Alan

Who says hair grows faster?

Filed under: Uncategorized — admin @ 7:35 pm

Belegenza saved my life!!!!!!! You should see how long my hair is now from when I first started to use it! All my friends are buying it now. Thank you!!

M.L., Los Angeles, CA

We love hearing from everyone.  When we first started Belegenza, we had no idea the rate of growth.   And then, we started hearing from our “guinea pig customers” and thought they were just being NICE.     We laugh at ourselves because it just keeps happening.   I get emails, voicemails, notes (yes, some people still write notes and send via snail mail, which I love), and am so pleased to hear this from so many of our customers.  A few complaints about having to get haircuts more often, but they also thank us for giving them more courage to try new haircuts because they know that they can grow it out again….quicker than before!

Oh, the other question we would get all the time is…..”This won’t make the other hair on my body grow, will it?”    That hair is different in its make-up and function.  It’s only to grow to a certain length, do its function (depending on where it is, and don’t get me started on that….use your thinking cap on that one), and then fall out or succumb to your wax artist, a shaver, or threading, etc.   Sooooo, NO to the fear of more body hair!

Keep calling, writing, texting, blogging, etc. about your growing results, as we smile very big daily when we hear from you!!

Alan

March 4, 2010

PodCast with Hollywood’s Stevie Wilson

I had the great honor of being interviewed by Stevie Wilson again!   I love working with her!   She really challenges me with great questions and gets the best answers out of me.  I learn as we go!

Hope you have time to listen for a few minutes!

http://www.la-story.com/hair/going_green_getting_gorgeous_hair_with_super-clean/

March 3, 2010

Belegenza Training on Broadway!

Filed under: Uncategorized — admin @ 11:39 pm

Cheryl and I had the most amazing time in NYC these past few days!  Of course, those who know us, know that we worked!   From clients, to PR meetings, to countless emails, to shipping packages, to restocking the NY office, and sales team meetings…..we found time to make it through the city!   The Belegenza Way always includes time for entertainment, and personally, Cheryl and I REQUIRE Broadway shows!

Did we get lucky this week!   It started with taking a chance on Sunday afternoon to see if we could get a ticket to see “A View From the Bridge.” We got the LAST 2 tickets!   We sat 2 rows apart, but let me tell you…..WHAT a show!   Starring Liev Shrieber and Scarlett Johanson!   We fortunately had never seen the show, so the storyline was a complete surprise, and utterly enjoyable in a tragic way….  We were stunned with the excellence of the play, particularly with the captivating way that Scarlett Johanson was so much the character, that I forgot that she was Scarlett! And to experience Liev Schrieber playing a longshoreman from Brooklyn??? Simply Genius!  After that, we felt we had won the lottery!   The trip was complete…….

Until, we got tickets to see “A Little Night Music.” (Last minutely as well, and did I say the 7th row??  last seats??)    Again, we had no idea of the story….   All we knew was Catherine Zeta-Jones and Angela Lansbury. I personally would not have gone to see it because I never really watched “Murder She Wrote,” like Cheryl did.  I had already become a workaholic by that decade.  I also didn’t want to hang with Angela Lansbury, because every show she was brushing up against murderers and someone always came up dead.  I am careful of the types of people I hang with, and Angela seemed not-so-good for longevity!   Well…….I thank Cheryl for loving her, because I went as a “whatever.”     HOLY smokes!  What a show!   When the music started, not a person stirred…..  The mastery of Angela was unbelievable, captivating, comical, and profound.  THEN, Catherine Zeta-Jones graced stage!  It just kept getting better.  The magic between the two, was beyond my capacities to describe.    For all that, the complete cast was way beyond……..  My experience was something I will try to write…..  I was present to mastery.  Mastery that was transparent.  I was so taken by the characters that each actor was playing…that I was actually part of the scene myself, that I might even be part of the show, too, and that at any time, one of them would speak a line to me, and that I’d actually be in the scene.  It was so engaging, so beautiful, so empowering.   I caught myself feeling limitless, as if I could do anything in life, too!

We floated home that evening in appreciation for brushing up against mastery, fame and magnificence and laughed about how we love our lives, how we love that we’ve designed ourselves to push the envelope in our business and our lives, sure that the actors themselves have done things out of our realm of understanding to achieve their magnificence.

And then, today, to top it off, I had a few reschedules, blips and what-not.  Rainy, cold, dreary NYC…….We had a block of time, 7-day subway passes, and what did we do?   Ran to TKTS!  ( that’s the last minute discount ticket stand in Times Square.)

“Looped?”  On discount?  Valerie Harper? I thought it was a mistake!  Apparently it must have just opened, because I can’t imagine Valerie Harper not having a sell out!  Right?!  Wait til the Tony’s cuz this is over the top funny AND profound, and extremely moving!  Valerie plays Talullah Bankhead with only 2 other actors, and you cannot believe the laughs, the tears, the realizations!  She is a legend in my book!  I wanna hang out with her!

I believe that if you hang out with greatness, it has to bring you up.  Hang out with badness, it will take you down.  Parents know this, and we have learned this well.  We couldn’t have had a better training this week!  It sounds like we are just doing the NY travel thing, but let me tell you…..these actors and I cannot forget the musicians, theater production people, stage directors, ticket sellers….(oops, I thought I was doing my acceptance speech at the Tony’s)…..  They taught me something….. It is glamorous looking from the outside, but from the inside, no one will really ever know what it took to create a character, bring it to life, capture 1000’s of people, empower them, entertain them, mezmerize them…..  We returned to work this evening empowered to do what there is to do to build our company.  We do a lot of grunt work that no one knows about, we get dirty, we get frustrated, we get disappointed, we get tired and cranky and want to throw in the towel, but we just take it in stride, because we are committed.  We only hope that we can compare ourselves to the actors and what fortitude they’ve had to hone their craft, but in the meantime….we will make it a point to get to their performances so that we can experience excellence at its finest, study them, love them, support them, and appreciate them and the others who love them as well!

Back to the office in Houston, renewed with realizations from our beloved celebrities……..

Alan

March 2, 2010

Seriously Dry Hands?

Those of you who know me, know that one of the reasons we set out to create natural Belegenza products is that I had developed at terrible “contact dermatitis,” due to the  ongoing attack from chemicals and having my hands wet for 12-14 hours per day.

Dermatologists would always prescribe steroid creams, which I stopped using long ago when I found out the controversy of steroids in any form.

I still have to resort to using certain caustic chemicals in the salon once in a while for special cases, and just about a month ago, I really did it!   I had to do a corrective color that took my breath away (from the toxicity) as well as figuratively, when we revealed the gorgeous color!  Nevertheless, in the process, I wasn’t attentive enough with my gloves, and whilst working, one of them broke, and I got a serious case of skin trouble….   (Also, when I rinsed the hair out at one point, I had already taken them off, and just the rinsing process got the other hand…)

For the past 4 weeks, I have been suffering with raw skin, blisters, itchiness, etc.   and it has been healing.   It’s what I had suffered with ongoingly for all the years before Belegenza. The last phase of healing my hands always goes through a phase of extreme dryness.  I always would welcome the dryness, but it too had its problem.  If I would bend my fingers too much, like when gripping the handle of my carry-on….the skin would break at the knuckle, and I’d have to then deal with that new injury!  Just 4 days ago, I finally got to the dryness stage since my last bout.   So, I ran to the local drug store, and got some of those white cotton dermal gloves.  Before bed, I sprayed my hands with Simply Young and let it dry. The I put Seductive Moisture/ Timeless Moisturizing Skin Lotion and put on the gloves!  Of course it looked ridiculous!  What my hands looked like the next morning was worth it, though!    I had soft skin, and it was pliable!   In fact, it stayed pretty soft all day, and by the end of the day, I used the lotion again.   That night, the same routine!  Today?  I have one itchy spot left.  From the looks of it, I will have no dryness after tonight!

Alan

February 28, 2010

Why we still work in the salon?

Filed under: Uncategorized — admin @ 4:12 am

Each morning, I like to take time just to sit and have a cup of coffee, and let my mind go.   It’s one of my favorite times, and knowing that I have to be in the salon at 9AM, it is likely that I will be up at least 6AM so that I have time for my mind to wander before I have to get into the “getting ready” part of the day.   The time is usually about 45 minutes that it takes.   I don’t really have an agenda for the time, it’s just time available for me to think what I think.  If there is a problem that I am dealing with, I usually use that time to allow some attention to that particular problem, but in no way is it time to figure things out.  It’s just time to let my mind go where it wants to go whith that idea in the background….

Oh, I call it “sitting for….”   So, this morning I was sitting for fashion!   I was fascinated with that Fashion Week has just happened in NYC, and am astounded at the enormous talent that lurks in the fabric of the city.   I was imagining how designers come up with their designs, and especially how they get the notariety that they need to take their designs down the runway.   It’s so much like my business in a peculiar way.   I was thinking about all the new products that I have in my head, and rather than go down the tunnel of “how can I get them produced quickly enough and into the market,” I paused  for a moment to ask myself…..”Who would want them, and why?”  There are sooooo many products on the market!   I mean walk a block over and if you simply bought one of each shampoo, you’d have many years’ supply from just that store!  AND they have something for every hair and skin care need. So, what makes me think that I can do anything that is of any need not already fulfilled by the marketplace?

The obvious answer to eliminate loads of the products on the market is simply a matter of preference, you know like, the smell of thim, the performance, or lack thereof, etc.   Each has a quality that is either the consumer’s solution or desire.   All that to say, it’s obvious that I need to be able to deliver a product that is unique and really satisfies our customer.

I remember when I worked for major manufacturers, it was hard to tell how a product was “created.”  Was it the customers calling up the corporation, or was it the corporation that had an idea of a product they thought would be of value?  And, if it was the corporation, who was the person they called?

Without going into my opinion of how it worked, I realized this morning how it works for us at Belegenza.  We still work in the salon on real people in the cities we live.  We get to hear directly from our people.  Because  we are still doing hair,  we see the results.  We get to feel the hair, the products and the results.  We also hear the problems that people deal with in the real world.  It’s from this interaction in the real salon world that we get our ideas, and develop them from ther!  It’s really the only way, in my opinion, to really develop a company.  I still love the salon, and doing hair.  I love creating producst and all that entails and can’t imagine doing that without working in the salon, keeping my finger on the pulse of the industry….

Til tomorrow’s sitting for……….

Alan

February 26, 2010

Why is Belegenza salt free?

Lot’s of reasons we are salt free.   As I was showering at a home on the beach in San Diego, I noticed the enormous amount of damage to the metal fixtures from the salt air from the ocean.   It clicked for me.   Having lived at the beach for many years, we’ve had to replace things like crazy because of this metallic problem from the sea air.  We say, “the ocean eats things in the home!”  Tv’s, hinges, belt buckles, blowdryers, cars, and foget about the chrome on anything!

Well, what do you think it does to the hair?  Women love it once in a while, because after a day at the beach, their hair has a lot of body, for a couple of days.   Of course, those of us with unruly curl, not so much!  I look like Einstein’s abandoned child, without my RoMANce Deep Conditioning Treatment!

The problem may be a bit deeper, though.   Let’s look at what happens when salt lays on the scalp.  What happens to a garden if you get “driveway salt,” (those in the snowy areas know what happens).  Look at the plants on the beach!   Or lack thereof.  Salt is not a good medium for growing things!

On a deeper level, lets look at salt in the diet.  High sodium= they say leads to Hypertension/high blood pressure.  It seems to constrict the blood vessels, increasing pressure, right?  If your poor little follicles have constricted blood flow, the supply of building materials is decreased…..thinning of the hair.   AND don’t forget, “bless your heart,” it has to pump even harder to get that blood to the VERY TOP of your body against gravity!  It’s no wonder one would have thinning hair.   My health practitioner told me…..”NO MORE SALT.  You only get what is in your food naturally, and that is too much anyway!  DRINK MORE WATER, TOO!” and then he hung up on me.   (He’s very good at what he does, and when he means something, he means it.)

So……… another reason we have no salt is that it pulls the Brazilian Keratin Treatment out of the hair!   It just doesn’t work.  Those with BKT pay good money for perfect hair, and using salt ruins the results!

The other really great reason we DON’T have salt, is that it is a filler in the formulation!   It is what is used to cheapen the cost of producing products.   We don’t even begin with water (as a filler), so why would we use salt?

We have 8-33% active ingredients in our formulations, unlike the conventional products ranging from 3-7% average with beautiful packaging!

There you have it, and that’s the good news!

Oh, salt is called Sodium Chloride in the conventional products!

Alan

PS.   Ask me how to protect yourself from salt when you go to the beach!

What’s the best conditioner for my hair?

This may sound trite.   The BEST conditioner is the food you eat!   I’m not talking about mayonnaise slathered into your hair while you lay in a tub of water with tea extracts.   I’m talking about good nutrition!

Yesterday, whilst creating perfect tresses on Sally G Lyndley, stylist for an extraordinary list of celebs (my latest fave, Victoria Beckham), we were chatting about the CDFA Health Intiative empowered by Anna Whintour, of obvious fame,  and Nian Fish, Creative Director of Media-Relations Company KCD, world-renown show producer who makes it all happen in the finest fashion show offerings.   Their campaign and stand is that the fashion world empower and demand health of the models who are representing beauty.  It has been a problem for years now that models have become alarmingly thin and surely you’ve heard of some of the tragedies that some young models have endured trying to be “thin enough” for the runway.  Rather than talk about that, I want to talk about getting some sensible conversation about health and beauty.

It seems that the attention that we are lead to believe is the most important is the attention on “fixes” for things that should be naturally perfect.   I mean, let’s face it….. our bodies are magnificent.  Get a cold, the body heals itself with a little TLC and good nutrition.  Cut your finger, and it heals.  You don’t have to meditate on the healing…the body just takes over, naturally.  I bet you weren’t even thinking about reminding your heart to beat or your lungs to inhale, right?

So, what’s my point?   I think we have to get serious about what we are using to build our HAIR and skin, so that we don’t have to rely on potions to “fix” the condition of the hair!  To build a healthy head of hair, you have to supply the factory (follicle) with the necessary and in my opinion, high quality building materials!   If you give your follicles diet soda, denatured processed foods, or junk food, and the latest fad diet building materials, what are the follicles going to use?  Those junkie materials!

What is hair made of?   Proteins!  It takes a lot of co-factors to process those proteins from your mouth to the scalp, so get a good array of foods rich in proteins, essential fatty acids, and the wholesome nutritious foods rich in vitamins and minerals.   My favorites are eggs, salmon, and just about any low glycemic fruits and vegetables( the greener, the better).    Skip the chemical stuffs, fake stuff, diet stuff, packaged stuff and above all soy and cut that sugar back as if it is poison!   And don’t even start about corn syrup!   I have seen changes in peoples hair within weeks of a healthy balanced diet, and certainly when they stopped using soys, sugars, and syrups!

Once you’ve cleaned up your diet, and created my favorite conditioner (good healthy nutritious food), increase your water intake.  There is no FDA requirement set for water, but stop getting water in your body and tell me it’s not a requirement!

From there, it’s a matter of choosing the finest conditioners, and of course, you know my faves!

Sally Lyndley…..I thank you for the conversation and the stand that you are for not only styling the obviously beautiful men and women of the world, but also for being a key player in causing the Health Initiative!  I’m inspired that you are requiring your models on the runway to be healthy and the message that HEALTH IS BEAUTY.

Thank you for your partnership, and, by the way, you are certainly a model of your stand….great nutrition and it shows!!!

Alan

February 25, 2010

What do I do about my dry scalp?

This winter is unbelievable!  Seems as though every climate is getting something extreme.  In NY, we have a particularly bad time because of the HEAT that is blasting in our buildings with absolutely no moisture.  It’s like living in an oven on slow bake, and like bread in a slow oven, we turn to croutons.   This is a problem for most of the country this season, because the winter is bitter, and the heat is ON.

Let’s look deeper at the situation.  Here we are with heat blasting, and we are using synthetic products that are made to shine the hair with silicone and plastic derivatives.  It’s good to keep humidity out of the hair, but what happens when you get that on your delicate scalp?  And then you are slowly baking yourself in your heated home or office?  Dryness!   Static electricity!  You get the picture.

We get compliments and comments all the time about one little product that is the backbone of all our Belegenza formulations, and that is SpotLite Shine S500 Serum.   Most serums (most of them silicone based) come with a pump that squirts silicone into your hand and then you apply to the hair.  SpotLite Shine comes in a squeeze bottle with an applicator/dropper for a particular reason.   The common most favorite use is to drop in your hand much like other serums, but for those who know and understand the power of these precious drops, it is an applicator bottle that allows you to apply it directly to the scalp!   We didn’t include this application method when we introduced the product originally, but when our peeps started calling in, they kept saying that’s what they were doing with it!  So, as we grew that product up, we included it with our instructions, and now we get thank you’s all the time during the winter mostly, about how it saves a “crouton-like” scalp!   Many ethnicities like using oils on the scalp to grow the hair, and this is the perfect choice for this for several reasons. 1) it’s the smallest structure of some of the most nourshing oils used, 2) it absorbs 3) leaves the hair extremely shiny 4) can be used daily, and 5) soothes the dry scalp and when brushed in before bed, controls flaky scalp.   Yes, you can wear black again in the winter, without your own “head-snow” shoulders.

Oh, this formula extract is laced into all our hair care products in varying strengths….one of our secrets!

And, someone remind me next month about using SpotLite Shine S500 when spring rolls around.  HINT: the first time in the sun!  OUCH, but it was only for an hour….how did I get this burned?

SpotLite Shine……..goodbye flakes and dryness! Hello shine !

Alan

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